Celtic design products made in the US or imported under strict supervision (no child labor). Ancient designs in jewelry, tapestries, clothing, scarves, and costumes.

ʺVersatile, comfortable, organic cotton clothing from active and casual wear to lingerie. Our reputation is quality, stylish cuts, and harmonious colors.ʺ

100% cotton bras, underwear, and clothing for the comfort you deserve! Over 200 sizes and 20 colors, including organic cotton and latex-free elastic.

About Us

Hate your bra? Wish you didn’t have to wear one? In 1986, Decent Exposures® began manufacturing the Original Un-Bra, designed by women, for women, with your comfort in mind. Since then, we have successfully fit thousands of customers of all sizes, from 30AA to 60J, and every size in between. Over the years, we have expanded our product line to include front closure bras, nursing bras, swimwear, everyday and activewear clothing, as well as baby items and accessories, all made from the same high quality fabrics we use to make our bras and underwear.

Social responsibility is important to us. We use recycled materials for packaging whenever possible, limit our use of plastic, and pass on large fabric scraps to be re-purposed or recycled. We buy organic fabric whenever possible, all of which is made in the USA. In 2016 we were one of 10 finalists for Green America’s People and Planet Award for ethical apparel supply chains. All our products are made in our Seattle office, where most of our employees have been with us for over 10 years. They are paid well above minimum wage, with excellent benefits, and are truly valued for the excellent work they do. We have never bought or sold our mailing lists, as we know quality products and customer satisfaction are the best ways to generate business.

We proudly offer personalized services and customize our products so they fit you. With over 30 years of experience fitting women, both in person and long-distance, we’re confident we can help you find what you need for your unique shape. Need your straps longer or shorter? Armholes cut higher or lower? Latex-free elastic? We can adjust and modify our products to ensure a perfect fit, and we keep your information on file for future orders. Because we offer so many products in such a wide range of sizes, colors and fabrics, we make most items to order, so you get exactly what you want. We do have a small inventory of products available that can ship right away. Regular First Class shipping is included in our prices, so there are no surprises at checkout, with most orders shipping in about 3 weeks. For faster delivery, see our Shipping Options.

Whether you have been a customer for years or are just hearing about us for the first time, we look forward to helping you find the comfort you deserve!

After years in the apparel industry, a small group of us left our jobs determined to make a difference and to change the industry we grew up in. To build clothing that's timeless, of impeccable quality, and sustainably made. Sustainable not only for the planet, but for the human beings involved in your clothing's journey from the cotton farms to your closet.

Instead of racing to the bottom, we're aspiring to the top. With premium-quality organic T-shirts and loungewear that looks good, feels good, and does good.

Yes, it's time to say good bye to cheap, disposable, fast fashion. For good.

Eco-Fashion and organic lingerie boutique offering a huge selection of sustainable clothing including hard-to-find organic items from evening gowns to organic cotton bras and underwear.  FaeriesDance.com also has recycled and sustainable jewelry as well as fashions for men and children.  More than 1200 eco-friendly, ethically produced items available.

Exceptional garments and goodies made from all the post-consumer, RECYCLED fabric we can get our eager little mitts on. Colorado-made since 1996.

ʺINDIGENOUS is the premier brand in affordable eco-luxury fashion. Our Fair Trade and organic apparel is designed using only the most supple organic cotton, silk, wool, alpaca, and Tencel™. INDIGENOUS makes stylish, comfortable clothing that is healthy for you and good for the environment.ʺ

Vintage-inspired and artisan-made. Clothing and jewelry designed in Chicago and handcrafted by Fair Trade women's cooperatives and artisan groups.

Eco-Friendly Hemp and Tencel Women's Clothing

Sympatico Clothing is crafted for women seeking simple elegance and comfort in their apparel. Made of eco-friendly hemp and Tencel (lyocell), our styles incorporate classic lines while celebrating the female form in all its diversity.

Women's Natural-Fiber Clothes Made in the USA

Designed and hand-crafted in the USA, each piece of Sympatico clothing is preshrunk and is easily machine washed and tumble or air dried. Our hemp and tencel are sustainably produced and combine for lovely drape and a soft hand.

Sustainably made women's clothing, using hemp & organic cotton. Made in the USA. Clothing with a Conscience.

Fashion forward clothing and yoga apparel for women to be worn with effortless style.

Sustainable, ethically-made clothing, accessories, kitchen goods and gifts.


Hand-Selected Clothing, Accessories and Gifts for Women, Men and Kids. Supporting People and the Planet, Everything At UplandRoad.com Is Eco-Friendly And Ethically-Made. Visit Us Now!

Fair Trade and environmentally friendly accessories from India and Bangladesh. Made by women refugees or those escaping poverty or sex trade. Offers popular sari throws, quilts, pillows, handbags, and other recycled plastic or jute bags.

Climate change is caused by emissions of carbon dioxide and other greenhouse gases that are released when fossil fuels are burned or forests are cleared. These gases rise into the atmosphere and can remain for decades or even centuries. As they build up, the gases create a "glass window" over the Earth, trapping in heat that would otherwise escape. As the Earth’s temperature rises, our climate begins to change, resulting in:

1. Decreasing snow cover and sea ice

2. Rising sea levels and increases in water temperature

3. Increasing precipitation over middle and high latitudes

4. Severe drought in lower latitudes, leading to food shortages and starvation

5. Faster spread of disease

6. Increasing frequency of extreme precipitation

Compromised living conditions, financial burdens, and social and cultural disruptions will be felt, particularly impacting people of color, low-income, and indigenous communities

The science is clear — climate change is occurring and human activity is the primary cause. The debate is not about whether or not climate change is real. The questions facing us now are: How devastating will its impact be on humans and the environment and what are we going to do about it?

Grounds for Change, a Certified member of the Green Business Network since 2007, is making waves as an industry leader for its impressive environmental sustainability and social commitments. This article originally appeared as the Impact department titled “Organic Coffee Changing the Lives of Peruvian Women” in the Fall 2016 issue of B Magazine.

Grounds for Change co-founder Kelsey Marshall remembers the precise moment when he and his wife, Stacy, got the idea for their family company. It was 2003, when the fair-trade movement was still in its infancy, and the couple was harvesting coffee beans — an educational interlude during a work trip to Costa Rica. Stacy ran an environmental nonprofit focused on protecting leatherback sea turtles in the Central American nation, and Kelsey, an e-commerce executive, was accompanying her.

“The pickers were Nicaraguan. They had crossed the border with their entire families, and I can remember clearly how the parents worked in the fields while the kids rested in the shade, beneath some trees,” Marshall says.

The Marshalls talked with the pickers and farmers, and learned of their challenges, including the difficulties farmers faced when they wanted to switch to organic production. Organic coffee farmers typically have lower yields than conventional farmers do, and the certification process requires a three-year conversion period before farmers are qualified to earn the premium price organic coffee brings in the marketplace.

“We were looking for a business that we could start small and grow, that we could bootstrap,” Marshall says. “Getting that sense of the conditions that the pickers were experiencing was vital. It inspired us to create a business that would champion both fair-trade and organic certification in order to get more money back into the hands of farmers.”

Using their savings, the Marshalls quit their jobs and launched Grounds for Change in Poulsbo, a laid-back town on Puget Sound in Washington state. Grounds for Change has grown steadily into a company that stands out, even in the highly competitive field of fair-trade and organic coffee roasters. Grounds for Change is the first U.S. roaster to gain carbon-neutral certification from Carbonfund.org, a leading third-party, carbon-reduction certifying organization in the United States.

Grounds for Change earned the seal by shrinking its coffee’s environmental footprint to a minimum Grounds for Change supply chain . The fair-trade coffee company works with growers who hand-pick shade-grown beans and avoid using charcoal-based fertilizers. And Grounds for Change buys offsets to make up for the energy used by its end-consumer coffee drinkers when they heat their water.

But the most interesting aspect of Grounds for Change’s push to make the coffee industry more equitable and sustainable may not be its environmental innovations. The company’s social commitments go above and beyond the formal requirements of its fair-trade certification and include its partnership with the groundbreaking program Café Femenino.

Founded in Peru in 2004, Café Femenino aims to support women within the often impoverished communities that grow coffee across the developing world, disrupting local power structures in ways that improve human rights and economic justice. Café Femenino is now one of the best-selling coffee brands of the Organic Products Trading Company (OPTCO), which is based in Vancouver, Washington, and wholesales the beans in North America to roasters such as Grounds for Change.

Amplifying Women’s Voices With Café Femenino Label

“It [Café Femenino] has revolutionized our lives,” says farmer Lili Leyva Alvites, 37. She adds that by choosing women-led organizations to grow its coffee, Café Femenino has empowered her and her female neighbors in La Florida, a small coffee-growing village in the lush eastern Andean foothills of northern Peru. By seeking out female farmers, the partnership has given those women freedom and power they have never experienced before. “The timidity has gone,” Alvites says of the role the women play in the local coffee-growers collective, and the community more generally. “Thanks to Café Femenino, we now have a say. We are on the council [of the collective]. Before, we were embarrassed to speak up.”

Grounds for Change and Cafe Femenino coffee growers pause to display their harvests on an organic coffee farm in the Andean foothills of Peru. Photo courtesy of Grounds for Change.

The idea behind Café Femenino is that the women, who tend to be responsible for children and the elderly in their communities, are more focused on using income in a responsible and sustainable way and in improving local resources. So far, the women who supply Café Femenino are proving its hypothesis.

“Now, we have more money for basic necessities, like food, education and medicine. Without Café Femenino, none of that would be possible; we were just scraping by,” says Alvites.

For Alvites, the necessities include earning enough cash — and with it the status to win her father’s approval — to finally finish high school, a rare achievement for a woman in this part of rural Peru. That accomplishment has allowed Alvites to take on a leadership role in her local coffee-growers collective, comprising 76 women and 96 men. The collective has been a supplier to Café Femenino since 2004.
Alvites has also been able to buy her own 5-acre plot of land and now harvests about 1 ton of her own coffee beans a year. Meanwhile, the villagers earn 50 percent more for their beans than previously, and women also take an active role, for the first time, in managing the collective.

“The biggest change happens when the women get involved in the decision-making process in a cooperative where traditionally only men have been in control,” says Connie Kolosvary, Café Femenino’s program director, who spends much of her time shuttling to various growers collectives. “Even if there is distrust initially from men, within a short time they see that by having the women take on this role, they are receiving more revenue, and they are not, in fact, running the business into the ground.”

In rural northern Peru, where roughly a quarter of the program’s women are based, this power shift addresses entrenched sexual inequality: A 2005 World Health Organization study found that 69 percent of women in rural areas near Cusco had experienced physical or sexual violence by a partner, and only half the women in the region had received at least one year of secondary education.

Café Femenino now supports 4,500 female producers from all over the world, including Bolivia, Mexico, the Dominican Republic and Rwanda.

How Grounds for Change Creates Values-Based Value

Café Femenino’s success is founded, in part, on its partnerships with U.S. roasters. These partners include Grounds for Change, which sells to retailers and customers directly, getting higher prices for its quality coffees thanks to its positive environmental and social impacts. Grounds for Change’s customers will pay more for fair-trade, organic coffee bthecwhen they know their dollars are improving farmers’ lives. Marshall takes a long-term approach to value creation by building loyal, sustainable relationships with both his customers and the growers.

Grounds for Change employee Michael Williams roasts coffee beans in Poulsbo, Washington.
Photo courtesy Grounds for Change.

In addition to the Café Femenino label, Grounds for Change sells other Partnership Blends, including The Wildlife Land Trust blend and Save Our Wild Salmon blend.

Marshall won’t provide total revenue numbers, but says, “Our coffee is a good value, and comparable in price with other high-end specialty providers. We have just chosen to take a lower profit margin. There is lots of competition, but our long-term customers keep coming back to us because of the consistently high quality.”

Roasters of Café Femenino coffee must donate at least 2.5 cents per pound to the program’s nonprofit arm, the Café Femenino Foundation. Coffee growers in the program can apply for the Foundation’s grants, now averaging $4,500 each, to use for a range of community improvements — everything from workshops on the sustainable breeding of food animals (including guinea pigs, a traditional food staple in the Andes), to the installation of running potable water. “Grant requests are for a range of programs that improve the social status, nutrition, sanitation, education, and health of the women and their families,” says Café Femenino Foundation President Marilyn Dryke. The Foundation has given out an average of about $100,000 in grants per year, she says.

“The women will decide if their community will benefit from a library or even a better school,” Kolosvary says. Because it believes in the program, Grounds for Change donates an additional 10 cents per pound back to Café Femenino to support the grants.

The benefits of Café Femenino, and its commercial association with Grounds for Change, are even visible in the women’s physical demeanor, says Kolosvary. Over time, she notes, the timidity of some of the women vanishes. “When a program is first started, the women are often not even aware that they have rights. The change in awareness and self-esteem is something special to watch.”

This article originally appeared as the Impact department titled “Organic Coffee Changing the Lives of Peruvian Women” in the Fall 2016 issue of B Magazine.

1. Items in "Stupid Plastic" Packaging

Tired of single-use “stupid plastic” packaging, sharp wire ties, and open-proof plastic containers that many products come swathed in? The Earth is too. Most plastic is made from polluting, resource-intensive petroleum, and tons of single use plastics are clogging oceans and harming wildlife.

Avoid gift items wrapped in excessive plastic and online retailers that package items in even more plastic.

Solution: If you’re buying anything new this holiday season, look for items in independent, local stores that aren’t over-packaged. When ordering via mail, ask sellers to avoid sending plastic when they ship your items.

2. Unnatural Candles

Candles are always a popular stocking stuffer but they could be making you sick. Conventional candles are made with paraffin wax—a petroleum by-product that releases carcinogenic soot when burned and can damage your electronics and ductwork. They’re often scented with synthetic oils that can cause lung irritation and other health problems and some candles may even have lead, a neurotoxicant, in their wicks.

Solution: Choose GMO-free soy or beeswax candles scented with 100 percent natural essential oils. Find green candlemakers at GreenPages.org.

3. Plastic Toys

Everything we said about plastic packaging holds true for plastic toys. Even worse, many of today’s “It” toys (like Barbie dolls) are made from PVC plastic—known as the “poison plastic” because it leaches toxic chemicals throughout its life cycle.

Solution: Avoid soft plastic toys like rubber ducks, which are often made with PVC. Consider non-plastic secondhand toys and new toys made from wood, cloth, and other natural materials from green retailers at GreenPages.org.
 

4. Problem Electronics 

Every year, Greenpeace scores electronics manufacturers on their efforts to reduce company-wide greenhouse gas emissions, implement recycling take-back programs, eliminate toxic innards in their products, and minimize excessive packaging. Amazon, Acer, LG, Samsung and Sony were bottom dwellers in the 2017 Greenpeace Guide to Greener Electronics which evaluates energy use, resource consumption, and chemical elimination. A 2012 study by the Ecology Center deemed the iPhone 4S and 5, the Motorola Citrus, the LG Remarq, and the Samsung Captivate and Evergreen as the least toxic cell phones.

When it comes to worker rights, China Labor Watch released a 2011 report that detailed child and sweatshop labor in factories making products for Dell, IBM, Ericsson, Philips, Microsoft, Apple, HP, and Nokia. Two 2012 reports from the nonprofit revealed child workers and sweatshop labor abuses in factories making Apple and Samsung products.

Solution: Buy used electronics or refurbish current electronics whenever possible. Consider giving a gift certificate from your local electronics repair shop for a tune-up in lieu of a new electronic item. Be sure to recycle your old electronics with a responsible recycler. Find one at e-stewards.org, or take your old electronics to your local Best Buy (bestbuy.com/recycle/), which will recycle them for free via responsible recyclers like Electronic Recyclers International.
 

5. Conventional Chocolate 

If you’ve been reading the Green American for awhile, you’re likely familiar with the fact that much of the cocoa that goes into the products of major US chocolate companies comes from West Africa, a region where child and slave labor is a huge problem.

Solution: Buy Fair Trade Certified™ chocolate. The Fair Trade system uses independent monitoring to ensure that your chocolate comes from cooperatives that pay their workers a living wage, ensure they work in healthy and safe conditions, use sustainable farming methods, and set aside a premium for community development. Look for the Fair Trade Certified logo on chocolate at your local stores, or order chocolate from the companies listed at GreenPages.org.
 

6. "International" Home Décor

The home décor items you see at stores like Pier 1 Imports may look tempting, but chances are the artisans who made them received very little for their beautiful work.

In fact, our allies at the International Labor Rights Forum named Pier 1 to its 2010 Sweatshop Hall of Shame for the poor treatment of workers in the Paul Yu factory in the Philippines, which makes Pier 1 items. The factory fired 200 workers in 2010 for attempting to form a workers’ association. In addition, five of six Paul Yu workers labor under a temporary contract, meaning they make less money and have fewer benefits and no collective bargaining rights compared to full-time workers. While temporary contracts are only supposed to last six months by law, many Paul Yu workers have been working as temps for several years.

Solution: Get beautiful, high-quality baskets, shawls, jewelry, furniture, and other home decor and personal items with an international flair from Fair Trade businesses. Find them in the “Fair Trade” and “Home Decor,” “Jewelry,” and “Clothing” categories at GreenPages.org.

Fabrics and Labels to Look For

When you shop for new clothes, a number of factors can affect the social and environmental impacts of your purchases. For example, about 14.2 million workers worldwide are trapped in forced and exploitative working conditions, including those in clothing manufacture, according to a June 2012 report from the International Labour Organization (ILO).

Also, toxic pesticides can harm farm workers and the Earth; clothing dyes may contain heavy metals (look for low-impact dyes); and many companies apply toxic finishes to promote fire-, wrinkle-, and stain resistance. Clothing made from petroleum-based polyester has a high carbon footprint, and clothing made from rayon requires a toxic chemcial soup to turn wood pulp into fabric.

To find the greenest clothing when you shop, look for these fabrics and labels:

Look for These Eco-Friendly Fabrics

BAMBOO
This hardy plant grows quickly, generally with few chemical inputs. However, toxic chemicals may be used to turn the plant into fabric. The Federal Trade Commission mandates that companies using this process label their products “bamboo-based rayon” rather than just “bamboo.”

ORGANIC COTTON
More than 25 percent of the world’s pesticides are used in conventional cotton production. Organic cotton is grown without toxic, synthetic chemical inputs.

INDUSTRIAL HEMP
Hemp is rapidly renewable and requires little or no pesticides.

RECYCLED POLYESTER
This fiber is made from cast-off polyester fabric and soda bottles, resulting in a carbon footprint that is 75-percent lower than virgin polyester. Recycled polyester contains toxic antimony, but some companies are working on removing it from their fabrics.

SOY CASHMERE /SILK
This fabric is made from soy protein fiber left over after processing soybeans into food. The soy may be genetically engineered unless noted on the label.

TENCEL
Like rayon, Tencel is made from wood pulp. The difference is that it uses Forest Stewardship Council certified wood pulp and less-toxic chemicals in a closed-loop process.

WOOL
Wool is renewable, fire-resistant, and doesn’t need chemical inputs. Look for chlorine-free wool from humanely-treated animals.

Look for These Labels

BLUESIGN
Ensures that a piece of clothing is not exposed to harmful chemicals throughout the supply chain, from raw materials to finished product.CERTIFIED ORGANIC
Ensures that thec clothing's raw materialswere grown without chemical fertilizers and pesticides. Does not prevent toxic finishes.GOTS ORGANIC
The Global Organic Textile Standard (GOTS) requires clothing be 95 percent organic, with no toxic dyes or finishes. Supply chains must comply with GOTS' waste and labor standards as well.OEKO -TEX
This independent certification system limits the use of toxins in everything from raw materials to finished clothes.

SA8000
A designation from the non-governmental organization SAI, which is applied to factories and farms to show they meet standards for social responsibility and labor rights.UNION-MADE PRIVATE LABELS
These labels indicate that your clothes were made by workers who were allowed to organize and advocate for better wages and working conditions.FAIR TRADE 
(Fair Trade Certified, FLO International, Fair Trade Federation, IMO Fair for Life)
These independent certification and membership systems ensure that workers who grow raw materials or who make clothing earn a living wage, labor under healthy conditions, and earn a premium for community development.

Because of the prevalence of soy and corn in processed foods, about 30,000 genetically modified food products sit on US grocery store shelves.

Here are the top 9 GM ingredients to watch for:

1. SOY
GM since: 1996
How widespread: 94 percent of the US soybean crop was genetically modified in 2011, according to the USDA.
What to watch for: Soybeans show up in many traditional (i.e. not organic) soy products, such as tofu, soy milk, soy sauce, miso, and tempeh, as well as any product containing the emulsifier lecithin (often derived from soybean oil), such as ice cream and candy.

2. COTTONSEED
GM since: 1996
How widespread: 90 percent of the US cotton crop was genetically modified in 2011, according to the USDA.
What to watch for: The cotton plant, genetically modified to be pest-resistant, produces not only fibers for fabric, but also cottonseed oil, available on US shelves as a standalone product, and also commonly used as an ingredient in margarine, in salad dressings, and as a frying oil for potato chips and other snacks.

3. CORN
GM since: 1996
How widespread: 88 percent of the US corn crop was genetically modified in 2011, according to the USDA.
What to watch for: GM corn can make its way into hundreds of products: breakfast cereals, corn-flour products (tortillas, chips, etc.), corn oil products (mayonnaise, shortening, etc.), and literally anything sweetened with high-fructose corn syrup, which covers sweetened fruit drinks, processed cookies and other snacks, yogurts, soups, condiments, and many other products.

4. CANOLA OIL
GM since: 1996
How widespread: 90 percent of the US canola crop was genetically modified in 2010, according to the New York Times
What to watch for: Any canola oil made in the USA. This popular cooking oil, originally derived from rapeseed oil by breeders in Canada (the name is a contraction for “Canadian oil, low acid”) comes from a genetically modified plant that is no longer simply cultivated, but grows wild across the Dakotas, Minnesota, and Canada.

5. U.S. PAPAYA
GM since: 1998
How widespread: 80 percent of the US papaya crop was genetically modified in 2010, according to the New York Times.
What to watch for: All papaya grown in the US. Hawaiian papaya was genetically engineered to withstand the ringspot virus in the late 1990s, with the GM version rapidly taking over the industry. In 2009, the USDA rescinded regulations prohibiting GM papaya on the US mainland; they have since been introduced to Florida plantations.

6. ALFALFA
GM since: In 2005, the USDA deregulated GM alfalfa, though cultivation was later halted in 2007, following lawsuits from the Center for Food Safety and others who demanded a full evaluation of the threats to conventional alfalfa plants, and the emergence of herbicide-resistant weeds. Following a new environmental impact study, the USDA in 2011 again deregulated GM alfalfa, which is grown primarily as feed for dairy and sometimes beef cattle.
How widespread: Data on the re-introduction of GM alfalfa in 2011 will be available from the USDA in July. At present, GM alfalfa is used primarily as hay for cattle. The Monsanto Technology Use Agreement for “Roundup Ready” GM alfalfa forbids its use for sprouts.
What to watch for: It’s difficult to tell from a meat or dairy product whether it is from cows fed GM alfalfa. Look for organic dairy products and organic or 100 percent grassfed meat. An even better option is to go vegetarian or vegan.

7. SUGAR BEETS
GM since: 2005
How widespread: 95 percent of the US sugar-beet crop was genetically modified in 2009, according to the USDA. Around half of the sugar produced in the US comes from sugar beets.
What to watch for: If a non-organic bag of sugar or a product containing conventional sugar as an ingredient does not specify “pure cane sugar,” the sugar is likely a combination of cane sugar and GM sugar beets.

8. MILK
GM since: 1994
How widespread: Recombinant bovine growth hormone (rBGH) is a GM synthetic hormone injected into dairy cows to boost milk production. 17 percent of US cows were injected with rBGH in 2007 (most recent figure). Milk from rBGH-treated cows contains elevated levels of Insulin Growth Factor-1, a hormone linked to increased risks for certain cancers.
What to watch for: No label is required for milk from rBGH-treated cows, though many brands of non-treated milk label their containers as such.

9. ASPARTAME
Genetically modified since: 1965
How widespread: Aspartame, an artificial sweetener, is derived from GM microorganisms. It is found in over 6,000 products, including diet sodas.
What to watch for: Avoid anything labeled as containing Nutrasweet, Equal, or aspartame.

So, you’ve been wanting to end your relationship with your mega-bank, but you can’t break up just yet. While you work toward making a clean break, we’ve got some suggestions for how you can “cheat” on your mega-bank: ways you can move money into banking products from community development financial institutions (CDFIs), even if you’re maintaining a primary bank account elsewhere.

1. Savings accounts -- No matter where you keep your primary checking account, you can open up a savings account with a community development bank or credit union anywhere in the country. Many CDFIs offer online banking services, so consider shopping around for a bank or credit union that matches your values best.

2. IRAs, Roth IRAs, Education Savings Accounts, and money-market accounts-- For your education, retirement, and other specialized long-term savings needs, these common types of savings accounts can be found at many, but not all, community development banks and credit unions. Be sure to roll over IRAs from your mega-bank to your new community development bank or credit union without taking money out to avoid any tax liabilities. Be aware that money market savings accounts often require a relatively high minimum balance, and offer relatively high rates of return, based on current interest rates.

3. Credit cards -- One of the easiest ways to cheat on your bank is to cut up your corporate mega-bank credit cards, and start using a card affiliated with a CDFI. Green America offers a Visa card through Beneficial State Bank.

4. Certificates of deposit -- Purchasing CDs through CDFIs can be a good way to save and invest your money, if the terms (minimum amount and duration until maturity) meet your needs. Some CDFIs offer CDs that are targeted to specific issue areas, such as helping businesses and individuals go solar and financing women-owned businesses and organizations.

5. Refinance your mortgage -- Depending on interest rates, this may or may not make sense for your financial situation. Your local CDFI can go over this possibility with you and work out a plan to make the switch, if it would be advantageous for you.

6. Assist others who want to move their money -- It’s not just individuals who can move their money into community development. If you have influence over how your workplace, faith community, or other organization does its banking, you can encourage these groups to break up with their mega-banks with these resources:

• Divestment from fossil fuels
• 10 steps to break up with your mega-bank
• Better credit cards

7. Find a new financial planner -- Socially responsible financial planners can help you find even more ways to move your money, from mutual funds to venture capital and beyond. If your current financial planner isn’t up to speed on how your banking and investing can do good in the world, find a new one in Green America’s National Green Pages™. The more steps you take toward “the big break-up” ahead of time, the easier it will be to finally pull the plug on your mega-bank relationship.

Throughout history, people have searched for ways to relieve stress. Some methods are healthy, such as gathering with friends and family, meditation, or ritual. Other de-stressors can have negative consequences when used in excess—think cocktails, drugs, or midnight ice cream binges

While they don’t take the place of great social support, herbs are a wonderful, natural way to help the body and mind cope with stress. Whether your stress shows up as muscle tension, circling thoughts, digestive upset, or a racing heartbeat, there is a traditional herbal remedy to soothe the reaction.

Understanding Stress Reactions

The body has certain built-in mechanisms for recognizing and reacting to stressors. The sympathetic and parasympathetic
nervous systems are two sides of a coin: they work together, ideally, to keep you in balance.

The sympathetic nervous system ramps things up: gets your heart racing, narrows your vision, shuts down digestion releases sugar and adrenaline into the bloodstream—it’s a rush! And it empowers you to deal with danger, such as a sabre-tooth tiger. Our ancestors, when under attack, had to either fight the tiger or run away. The body is magnificently prepared to do one or the other: it’s known as the “fight or flight response.” A third option is to play dead. What’s your reaction of choice or habit?

The parasympathetic nervous system does the opposite, allowing your body to “rest and digest” or “feed and breed.” It calms things down, brings blood flow to the gut to fully digest our food, and allows us to revel in safety and joy.

Without any sympathetic nervous system action, we’d never get out of bed. A healthy stress reaction is a good thing! And, the body’s extreme stress reactions are meant to be short-term, or acute: Deal with the saber-tooth tiger, get over it, and get on with the good stuff. In modern life, many of us experience unhealthy stress reactions: long-term or chronic situations. For example, if you’re in an intensely pressured job situation for months or perhaps years, your stress reactions are no longer helpful. You cannot fight, or run away, or play dead. When the sympathetic stress reaction is chronic, it can lead to inflammation, weight gain, and depletion of the adrenal glands. That’s where herbs can help.

Matching Plants and People
People have been using plants for health for as long as there have been people and plants. Plants contain multiple complex chemicals, called constituents, that affect our bodies by connecting with specific receptors on cell membranes. Caffeine, for example, is a constituent found in coffee beans and tea leaves.

Our bodies’ interactions with plants are more complex than with synthesized drugs, due to the wide range of constituents in each plant. For example, chamomile calms the mind and supports digestion. When it comes to managing stress, not every herb is perfect for every person. Here are some starting guidelines:

Are you a hot, fiery, “fighter” type? In that case, warming herbs may not be the best choice for you (i.e., cayenne pepper); choose something cooling and soothing instead.
Is flight your reaction?

Are you always on the lookout for danger? You may do best with grounding, nourishing herbs.

How about playing dead—do you tend toward inertia? In that case, you may react best to pick-me-up plants to get you moving.

Ten Herbs to Consider
To work with stress reactions, turn to herbs that can affect the nervous system, taking things down a notch to counteract acute (stage fright) or chronic (job stress) sympathetic activity. Herbs that do this are called nervines. Herbs that go a step further, helping the nervous system to really rewire the way it behaves over time, are called neurotrophorestoratives.

Here are ten herbal de-stressors to consider. Choose the ones that match your “type” (above) and need.

Chamomile (Matricaria recutita): This humble, apple-scented flower is traditionally taken as a tea after dinner because it’s a nervine, and because it supports digestion. Chamomile has been shown to be a powerful anti-inflammatory—reducing “inflamed” thoughts as well as inflammation in the body. Safety concerns: If you’ve got a ragweed allergy, you may have a negative reaction to chamomile or anything else in the Asteraceae family.

Lemon balm (Melissa officinalis) is called “the gladdening herb” for itsability to uplift and calm at the same time, both as a tea and through its lovely scent. Traditionally, it’s been used to decrease anxiety and ease sadness. Lately, it’s been researched for its ability to support cognition, especially in Alzheimers patients. Safety concerns: Avoid large doses if you have low thyroid function.

Lavender (Lavandula angustifolia; other species are interchangeable) is a well-known and -loved scent; in fact, it’s been clinically proven to relax, especially when sniffed off and on (rather than as a constant background scent). Lavender flowers are warming, and are used to reduce anxiety, especially the sort that keeps you from eating. Lavender is also used to combat sadness, whether centered in your thoughts or in your heart. A little bit goes a long way: use a wee dash in a mug of tea, or 2-5 droppers per day of tincture; or, simply smell the essential oil or the flowers. Safety concerns: Avoid if you have Irritable Bowel Syndrome.

Damiana (Turnera diffusa/ T. aphrodisiaca) is traditionally considered a men’s herb, and an aphrodisiac—the libidoenhancing effect is not physiological, but rather enhances mood. This makes it a fun addition to winter cordials—but don’t worry, it’s a gentle herb, not a crazy love potion. Damiana is a warming, uplifting neurotrophorestorative when used over time. Also, clinical trials have shown that it can lower blood sugar. Safety concerns: Use caution in pregnancy; and it may have a mild laxative effect.

Tilia (Tilia Americana/ T.cordata/ T. playtphollos/ T. tomentosa) is also called linden flower, lime flower, and basswood. The flowers can be made into a tasty tea or tincture. Tilia has been used to reduce anxiety and soothe restless sleep and insomnia. It also supports the circulatory system; a tilia tea can help if your anxiety results in heart palpitations. Safety concerns: Separate from iron supplements by 2-3 hours.

Passionflower (Passiflora incarnata) is named because of its amazing tropical-seeming flowers. It seems impossible that this plant is a North American East-Coast native, and even considered an invasive weed in some places. The flowers, leaves, and vine can be used for tea or tincture, and the species is important—other Passifloras produce better fruit, but Passiflora incarnata is the species used by herbalists. Used over time, passionflower can support sleep, help to reduce anxiety, and, as herbalist Michael Moore said, soothe “chatterbrains.” Safety concerns: None.

St. John’s wort (Hypericum perforatum) makes the sun shine a little brighter, and it has been extensively studied as a tool for lifting depression. It’s been found useful in mild to moderate depression, and traditionally was used to relieve anxiety and lift sadness. The flowering tops are, ideally, harvested at midsummer. It makes a nice tea, or you can purchase tablets containing concentrated extracts. Safety concerns: St. John’s wort will cause photosensitivity, meaning you’ll sunburn much more easily when taking it. Do not take St. John’s
wort if you are taking medications: it works with the liver to remove toxins— and drugs—more efficiently from the body; this includes birth control pills.

Bacopa (Bacopa monieri/ B. monniera; Herpestis monnieri) is an herb from India also called brahmi—but there are a few other herbs also known as brami, so using the name bacopa helps avoid mixups. Bacopa reduces anxiety and has an antioxidant effect in the body. It is cooling, and is especially suited to people whose memory is affected by stress. Bacopa is bitter, so it doesn’t make a great tea; it’s best taken as a powder. Safety concerns: Bacopa can cause gut irritation. Use caution if you’re taking anti-cholinergic medications or have a thyroid condition.

Skullcap (Scutellaria lateriflora) got its name because its flowers look like little hats. It’s a nervine and a neurotrophorestorative, and also helps the skeletal muscles to relax. Skullcap is moistening and great for anyone feeling something akin to stage fright. It’s bitter, so if you’re making tea, try mixing it with something more tasty. The tincture has a more gentle, nourishing effect. Safety concerns: Historically, skullcap was diluted with germander, which is toxic to the liver; this is no longer an issue.

Kava kava (Piper methysticum) hails from Polynesia, where it is traditionally used in social gatherings and rituals. Kava has been shown to reduce anxiety, relax skeletal muscles, and relieve some types of pain. Kava has a very distinctive taste, and it can numb your tongue. Many prefer tincture to the concentrated powder, which can be too strong. Safety concerns: Avoid with liver disease and heavy drinking.

Herbal Safety
Depending on how sensitive you are, and how well-matched you are with a particular plant, it may have immediate, noticeable effects. Some herbs are drop-dose, meaning you should take only a few drops at a time; others need to be taken in larger amounts. (None listed here are drop-dose.) Many herbs are tonic, meaning they take weeks to months to slowly help the body shift its patterns. This is a deeper level of healing, and it requires patience, persistence, and observation. Keeping a journal can help determine if your stress reactions are shifting.

For the most part, our bodies know how to utilize the benefits of herbs. That said, negative reactions can occur. The most common are nausea and/or dizziness. There is also the chance, as with anything you ingest, that you may have an allergic reaction to an herb. If you experience a negative reaction, stop taking the herb immediately and consult a doctor if you have problems breathing or break out in hives.

It’s also important to work with good-quality products. Figuring out which companies are reputable and which products worthwhile can be overwhelming. Use common sense, don’t believe any hype for magic pills, and read labels. And, consider consulting a trained herbalist, who has gone to school for years to figure this stuff out.

Lifestyle Shifts to Reduce Stress
Without self-observation and lifestyle shifts, herbs are only a band-aid. You need to meet the herbs halfway. Here are some action steps to do that:

• Self-observation is a great way to keep tabs on whether your stress levels have risen to an unhealthy place. Where does stress manifest in your body? For some, it’s headaches; for others, it’s tight shoulders, an upset stomach, or even sleeplessness or mood swings. When you catch the stress reactions early, you are in a brilliant position to make adjustments for a healthier lifestyle.

• Breathe: deeply, into the belly, focusing on the place(s) in your body where your stress manifests. This triggers the parasympathetic nervous system, and lets your body know it’s safe to relax.

• Exercise: joyfully, in a way that you love; it helps the body release built-up stress hormones.

• Touch: being touched releases oxytocin, a hormone that makes us feel happy. For real. Go get a massage.

• Sleep: the body has things to do that it can’t get done while you are awake. Get more sleep—even an extra ½ hour— for a greater sense of well-being.

• Meditate: meditation leads to calmer brain waves, and a greater ability to deal with stress. Start with two minutes a day—no pressure.

• Cultivate a spiritual practice or philosophy: Having a larger perspective or big picture, of any tradition or of your own making, eases the sense of chaos that can be triggered by the random events of life—thus reducing stress reactions.

—Tricia McCauley, MS
NutriciaConsulting.com

Organic Herbs

Choosing organic (or close-to-organic, “consciously wildcrafted” herbs) from responsible green companies helps you avoid toxic pesticide residues and support organic farming. Truly green companies also refuse to sell endangered herbs, such as true unicorn root. And they will offer Fair Trade versions of herbs sourced from overseas to protect workers. The following companies bear Green America’s Seal of Approval for their top-level green practices:

• Frontier Natural Products Co-op, 800/786-1388
• Herbalist & Alchemist, Inc., 800/611-8235
• Mountain Rose Herbs, 800/879-3337 
• San Francisco Herb and Natural Food Company, 510/770-1215
• The Scarlet Sage Herb Co., 415/821-0997
• Taos Herb Co. Inc., 800/353-1991

Tea, Tincture, or Powder?

Choosing the form of your herbs is important. Some herbs are only effective when processed in a certain way, though most are more flexible. Choose a preparation that fits your lifestyle and budget.

Tea (technically an herbal infusion) is often easy to get hold of; common herbal teas can be found in the grocery store. Loose-leaf teas are easy to make in a French press. If you’re a gardener, it’s fun to grow your own herbs for tea. Many people enjoy the soothing ritual of a morning or evening cup of tea.

A tincture is an herb that’s been soaked in a mixture of alcohol and water. If you avoid alcohol, this is not the form for you. Tinctures are more expensive than teas, often prohibitively so. However, they are more portable, and if brewing tea every day stresses you out, a tincture may be much more convenient.

Powders are created by drying and grinding up an herb. They can be nice to mix into applesauce, yogurt, or nut butters. Capsules, of course, are available in most grocery stores and organic markets, and are convenient if you don’t mind swallowing pills. Always read labels so you know what you’re getting.

Wondering how to responsibly dispose of cereal and chip bags, candy wrappers, make-up containers, and other single-use packaging items? Send them to TerraCycle!

Founded in 2001, TerraCycle offers national mail-in recycling programs for all kinds of hard-to-recycle plastic waste. The company helps "upcycle" some items like candy wrappers and juice pouches into stronger and longer-lasting incarnations, such as backpacks and kites. It also facilitates recycling of other hard-to-recycle plastics, such as chip bags and butter tubs, into bins, fencing, an more.

Individuals, schools, nonproffits, and community groups can visit Terracycle.com to sign up for one or more trash collection "brigades." Each brigade focuses on a different kind of waste. Send your collected items to TerraCycle when you reach the minimum amount (5 - 100 items), using the company's postage-paid mailers.

In most cases, Terracycle will donate two cents or two Terracycle points to the charity or school of your choice. Terracycle points can be exchanged for select charity-based gifts. 

"Terracycle has always been about making recycling and resource conservation not a chore, but something we do because it's fun and interactive and community-based," says Albe Zakes, TerraCycle's marketing director.

This article is an expanded Web version of a piece that first appeared in the print edition of the Green American.

High school science teacher and Green America member Joshua Barclay’s super energy-efficient home started off as a simple science experiment, trying to answer the question: Can solar panels power a home, even in cloudy Michigan?

But as he and his wife Mary Ledvina installed a solar array to power their home in Whitmore Lake, just outside of Detroit, they made that home as energy-efficient as possible. Barclay agrees with Green America’s longtime advice that before going solar, it’s vital to improve your home’s efficiency in every possible way so you’ll need fewer panels, saving money and resources.

“The energy efficiency piece, although renewables are flashy and exciting, is where you gotta start,” he says.

Barclay and his wife had already tried to cut down on electricity costs, for instance by setting the thermostat lower during the winter, when they received the original “Efficiency First!” issue of the Green American (then the Co-op America Quarterly) in 2008.

As recommended in that issue, Barclay scheduled a Home Performance with Energy Star energy audit. He and Ledvina also implemented all of the efficiency steps Green America had detailed, such trying not to heat or cool empty rooms, air-drying their dishes instead of applying the dishwasher’s “dry” setting, using power strips to turn off electronics and eliminate phantom load, keeping the refrigerator full, washing clothes with cold water, putting a blanket on their hot-water-heater, and plugging air leaks. They also implemented all the retrofits recommended by their energy auditor.

Barclay and Ledvina’s house is similar to the average American home in its size and the sorts of appliances it contains. Yet, while the average American home uses 30 kilowatt-hours of energy per day, theirs uses about ten.

Even so, their behavior and lifestyles have not changed radically, says the couple.

“I feel that a lot of things that we’ve done, I haven’t even noticed,” says Ledvina.

The solar array they installed produces 15 kilowatt-hours per day, on average (more in the summer and less in the winter). With the efficiency improvements, this figure is more than the house needs on average, showing that solar energy can power a home, even in Michigan.

Interestingly, the energy conservation steps Barclay and Ledvina took cut down on the amount of electricity their home gets from the grid more than the house’s solar array does.

“We saved more from energy efficiency than we ever saved from our solar array,” he says. “So really, the most ‘efficient’ thing is to target energy efficiency.”

TAKING EFFICIENCY TO SCHOOL

Crediting Green America with helping him make his home as efficient as possible, Barclay has also been teaching his students at West Bloomfield High School about the benefits of energy efficiency for over ten years. He started by collaborating with School District Facilities Operations Supervisor Bill Wold to have his students audit the school’s energy use.

“We didn’t do it just so we could save money,” Wold says. “The primary focus was teaching the kids about energy efficiency.”

When these audits began, appliances that measure power usage were not on the market yet, so Barclay made some of his own using ammeters and extension cords from his classroom. He and his students made a database looking at what parts of the school used the least and most amount of energy; they found that replacing light-bulbs, installing motion-sensor light switches, and turning off computers at night and over breaks could bring significant savings.

At the same time, Wold employed professional energy auditors who also found significant savings. With Barclay’s help, students presented these findings to the school board, noting how much money could be saved each month through efficiency improvements. They illustrated these savings by showing what the money could get the school district: astroturf for the field, coaches for all-female varsity teams — the list went on and on.

The school board took the energy auditors’ recommendations, and Barclay believes his students’ presentations tipped them over the edge. And so the West Bloomfield School District schools began retrofitting. They picked the “low-hanging fruit” first, Wold says, putting in new windows, roofing, and light bulbs, and they have continued scheduling retrofits to this day. The results are already having positive financial effects, with Wold and Barclay reporting savings of around $100,000 on last year’s heating and electricity bills at the high school.

As Joshua Barclay and Mary Ledvina installed a solar array to power their home, they also increased their home's efficiency.

GETTING THE COMMUNITY’S ATTENTION

Soon after the first retrofits, Barclay found grants through Michigan’s public service commission for a renewable energy project. To apply for the grant, schools had to show that they had already undertaken energy efficiency measures — just as West Bloomfield had.

West Bloomfield won one of the grants, but they charted their own course on how to use the grant money. For one, the grant specified erecting solar panels on an existing building.

“That didn’t fit our dream, because we wanted to attract people’s attention,” Barclay says. “We wanted to put it out there by itself. And we wanted it to move, because according to educational theory, the more action and motion you have in something, the more you attract people’s attention.”

Mel Barclay, Josh’s father — whom Josh credits for fueling his fervor for renewable energy — was thrilled by the idea of placing a solar array on one of the area’s busiest streets, where students, parents, and regular community members would be able to see renewable energy up close instead of through a television screen.

He offered to cover the matching funds required by the grant-making commission — enough to secure the grant, but not to fulfill Barclay and his students’ dream of a free-standing solar array whose panels followed the sun as it traveled across the sky.

“The grant was what got us interested in the project and that was really the jumping off point,” says Natalie Davenport, who was a student in the school’s environmental club EARTH (Environmentally Aware and Ready to Help) during the lead-up to the installation of the solar array . “Even with the grant, we had to raise a lot of money and jump through a lot of hoops.”

So Josh Barclay and EARTH sponsored initiated a series of fundraisers, selling collapsible, reusable shopping bags from Green America Green Business Network ™ member ChicoBags (Chicobags.com), holding organic bake sales, and getting local businesses to chip in.

“To be honest, when we first were talking about ‘Let’s get a solar tracking array,’ we knew it was going to be a long road,” says Kacie Mills, who was EARTH’s co-president during the lead-up to the installation of the solar array. She notes that Barclay’s confidence rubbed off on the group.

“He always had faith in the project, even from the beginning,” she says. “With him, you knew it was going to get done.”

The biggest fundraiser was the sale of inscriptions on the paving stones planned to rest in front of the solar array. Mills says that the club had a grid showing where each inscription would go, and she remembers her excitement each day as the grid filled up.

Before the grid was completely filled, the members of the student environmental club each chipped in some money to buy a paver, together. On it, they inscribed: “Proof that all big things start small.”

CONTINUING THE SCIENCE EXPERIMENT

The science experiments and educational exercises continue. Last year, Barclay and his students made two YouTube videos about energy efficiency: one showing how Barclay and Ledvina took the steps recommended by Green America’s “Efficiency First!” issue, and the other detailing their energy audit and the efficiency steps they made after it took place.

“We based much of the footage [from the first film] on the 2008 ‘Efficiency First!’ issue. We took all of Green America’s advice and captured each improvement item on film as we did them at my home,” says Barclay.

During the 2011-12 school year, Barclay’s students will measure whether the entire science classroom’s energy needs are covered by the school’s solar array, first by calculating classroom electricity consumption and then by tracking the array’s production. Meanwhile, the biggest sun-tracking solar array in the greater Detroit area remains a point of interest for passers-by, as does the big digital sign next to the array showing how much energy is being produced.

“While it's true that we are not powering the whole school with this array, it is a symbol of hope and change,” Davenport says. “Every day, there are thousands of people the drive by the array, and the subtle hint that a high school is doing this might plant the seed for them to do the same. The Environmental Revolution, just like every revolution in the past, is by the people and for the people.”

Despite the interest generated by the solar arrays at Barclay’s house and at West Bloomfield High, Barclay emphasizes the need to reduce energy consumption first.

“Lots of people are like, I’m going to go green, I want to go solar — but these non-flashy things like taking plugs out when you don’t need the appliances, that’s really the way to go green,” he says. “Once you’ve done those efficiency measures, then you can go solar.”

• Read more about Barclay and Ledvina’s efforts at DreamFarm.org.
• Take Green America’s recommended steps for energy efficiency from our 2008 “Efficiency First!” issue and our 2011 “Efficiency First!” update.
• View the “YouTube videos Barclay and his students made on “How to Green Your Home and Save Green for Your Wallet” 

Community-owned solar gardens make renewable energy accessible to all.

Glenn Sliva works as a consultant for some of the biggest oil and gas companies in the world, like Chevron, Exxon, and BP. As a reservoir engineer, he calculates the amount of oil and gas in the ground at a given site, so he’s intimately aware that fossil fuels are, as he calls them, “depleting assets.”

“I’m in the energy business, so I know what’s coming. Energy prices are going to skyrocket,” Sliva told Green America. That’s why he’s chosen to get in early on an innovative new program established last year near his home in western Colorado.

Sliva is one of 19 co-owners of the nation’s first community-owned “solar garden,” a 338-panel solar array installed in El Jebel, CO, in August of 2010 as the first project of the Clean Energy Collective (CEC), a for-profit company that helps facilitate these projects. Conceived as a way to reduce costs and make solar energy more accessible, the collective ownership structure allows participants to access some of the local- and statefunded clean-energy incentives single homeowners enjoy, and bulk-purchasing drives the cost down even more.

As ratepayers to Holy Cross Energy (the local electric utility), the solar coowners see credits on their utility bill for all of the solar power their individual panels have produced. The panels also assist Holy Cross in meeting its renewableenergy goals. Required by Colorado law to produce ten percent of its power from renewable sources by 2020 (and pursuing an even more ambitious internal goal of 20 percent by 2015), Holy Cross moves closer to these goals each time citizens working with the Clean Energy Collective establish a new solar garden.

“Collective purchasing also means optimal siting and angling of the solar array, rather than working around individual rooftop conditions, so each panel achieves maximum efficiency,” says Paul Spencer, CEC president.

Spencer explains that when electricity customers cooperate on a large common project, each step of the process—from purchase of the panels to installation to maintenance—becomes more efficient and much cheaper, thanks to economies of scale. That’s how the CEC can step in as the organizer, negotiating with local electric utilities, coordinating site selection and construction, and providing maintenance—all while still offering co-owners a pricing structure that’s more competitive than the average home-based system.

For example, says Spencer, a participant with very little up-front investment capital available can purchase into the collective with a single panel (at around a $500 cost), which would be an unthinkable option at the single-rooftop scale due to installations costs. At the higher end of the investment continuum, a participant who purchases enough panels to cover a home’s full energy needs also benefits from the collective structure, spending a good deal less money up-front than someone installing an individual system—and then seeing that smaller investment break even in about 10 to 13 years, versus up to 20 or 30 on many home-based systems.

So far, most participants have bought into the Collective somewhere between those extremes; many have purchased half of their power-usage as solar energy. Still, some, like Glenn Sliva, have bought in all the way. Sliva started by bringing his at-home energy use down as much as possible, and then invested about $10,000 of his savings in 15 panels to power his 3,000-square-foot home. Compared to what he could have spent on an at-home system, he considers it a bargain, especially when he thinks forward to how he’ll avoid future fossil-fuel costs.

The idea is catching on. In June, the Clean Energy Collective activated its second solar garden, a much larger array with 3,575 panels co-owned by about 250 people. Two more Colorado projects are under discussion at present, and Spencer says his group is working with potential partners in 26 states and five other countries to share the collective solar purchasing model elsewhere.

“Colorado is our proving ground,” says Spencer. “We wanted to create a vehicle to make clean energy accessible and affordable to the masses. I think we’re showing we can do it.”

Buying into a Solar Garden

While the solar garden model is fairly new, it’s starting to catch on, including in urban areas like Edmonds, WA. This fall, the Frances Anderson Center in downtown Edmonds will be the site of a 75 kw solar installation, with 750 solar panels adorning the roof of this city-owned community center. Carlo Voli, a native of Italy who has lived in Edmonds for ten years, is the proud owner of one of those panels. And the other 749? They belong to different community members who have come together as the Edmonds Community Solar Cooperative.

Voli, who has since become the president of the cooperative’s board of directors, bought the very first share in the cooperative. Each share, called a Sun Slice™, represents one panel that will be installed on the Frances Anderson Center; each SunSlice costs $1,000. Members of the cooperative will receive revenue generated from the project in proportion to the number of SunSlices they own.

“Joining a community solar cooperative is a more affordable way to participate in clean energy projects that reduce greenhouse gases and generate clean energy,” says Chris Herman of Sustainable Edmonds, a local group that started organizing the project in 2008. “You can purchase a solar panel or two, and then receive a share of the energy and incentives generated indirectly through a rebate to cooperative members.”

The project, which sold 100 percent of its initial offering of SunSlices this summer, lets people who may be renters, or have unsuitable roofs for solar, support and invest in clean energy in their community.

“In the Seattle area, 50 percent of residents are renters,” says Stanley Florek, CEO of Tangerine Power, a local company working with the Edmonds Community Solar Cooperative and others looking to do similar projects. “And 20-25 percent of homeowners have trees blocking the south-facing part of their roof, so we’re left with only a quarter of the population who could do solar in the first place. That’s where SunSlices come in—anyone in the community can purchase a piece of a solar installation, and they’ll be able to walk by and see their panel generating energy for the community.”

Florek notes that buying a SunSlice doesn’t give someone the right to run off with the solar panel on a whim—members of the cooperative agree to keep their panels on the installation spot for ten years. During that time, each cooperative member gets a yearly check of his/her portion of the revenues of the project—Florek estimates that members of the Edmonds cooperative will receive $100 a year per panel, meaning that they will earn back their investments in ten years. At the end of that period, the members of the cooperative will vote on whether to keep the solar array or sell it.

For Voli, the cooperative embodies the type of activity he wants to see in his city. “This is a project that brings together people in the community, helps us work together and share revenues as a cooperative, and generates clean energy!” he says. “And what’s just as exciting is that this is the first fully citizen-owned power generation project in the state, and one of the first in the entire country, creating a reference point for a lot more of these to happen in the future. I believe that what we’re doing here will be a model for solar energy generation and community action for people all over the country.”

Would you like to get a solar power system on your roof without having to pay a single cent up front? Leases are making it possible for people in several states to go solar with no money down.

The single biggest barrier to going solar has always been the high upfront costs of purchasing solar panels, says Solar City founder Lyndon Rive.

“So we created a service that allowed the homeowner to go solar and save money from day one with no investment on their side. We started the solar lease in 2008, and it has done fantastically,” Rive says.

What is a Solar Power Lease?

A solar lease allows you to have a solar power system installed on your home with no upfront investment. Instead, you basically rent the system, making monthly payments over a period of 10-20 years that tend to be about 15 percent lower than the average conventional utility bill, says Rive. Historically, utility rates have increased over five percent every year, but with a solar lease, you can lock in lower electricity rates for the term of your lease.

Companies that offer solar leases often don’t charge interest, but recoup costs by accepting the applicable federal, state, and local tax incentives. Most offer free maintenance and cleaning for the entire term of their customers’ leases. The panels themselves are under warranty for about 25 years for customers who lease or buy.

Socially conscious investors have been making investments in companies that make equal rights for women a priority. A growing body of research confirms that doing so is
a smart financial decision.

Experts have found there is a relationship between women’s participation and the economic success of both companies and overall economies, which means that shareholders may enjoy better financial and social returns from companies that have more women in management.

But women are still underrepresented in the economic arena. A March article in The Atlantic, for example, points out that 23 of the world’s top companies have no women at all on their boards.

Also, the World Bank notes that “in low-income countries, women consistently trail men in formal labor force participation, access to credit, entrepreneurship rates, income levels, and inheritance and ownership rights.”

There are now a wide range of actions investors can take to boost women’s involvement in the global economy—while gaining from it financially.

Empower Women, Strengthen the Economy

“Eliminating gender inequality and empowering women are finally being recognized, on a global basis, for what they are—urgent moral and economic imperatives,” says Joe Keefe, president and CEO of Pax World Management. In Pax’s recent report, “Gender Equality as an Investment Concept,” Keefe is helping bring these findings to light.

“Numerous studies … have shown that companies that empower and advance women are likely to reap the benefits in terms of improved performance and profitability,” writes Keefe, citing several reports, including a 2008 paper entitled “A Business Case for Women” from the management consulting firm McKinsey & Co. The paper cites research suggesting that companies with several senior-level women tend to perform better financially.

The United Nations also notes that “among Fortune 500 companies, those in the top quartile when it comes to women’s representation on their boards outperform those in the lowest quartile by at least 53 percent on return on equity.”

Investments That Support Women

“Even though we know women improve business, the world does not behave that way. The financial sector is still dominated by men,” notes Leslie Christian, president and CEO of Portfolio 21 Investments. But investors don’t have to sit around waiting for this to shift—they can actually effect change.

The most obvious way to increase gender diversity in business is to invest in companies that are committed to diversity and to empowering women.

Donna Clifford, investment consultant at Rainbow Solutions Inc. in Medford, MA, notes investors can first look at a company’s board of directors and management team to see how many are women. Investors can also examine a company’s policies and procedures, such as on equal opportunity, maternity leave, advancement, and educational opportunities, says Clifford. Hiring a socially responsible financial advisor can be a big help here.

By investing in socially responsible mutual funds, investors can take a shortcut, as these funds screen for social criteria, often including diversity and equal opportunity. They may eliminate companies with poor diversity records, and seek out businesses with forward-thinking policies that promote opportunity for women. At least one specialty fund makes women’s empowerment its primary focus: Pax World’s Global Women’s Equality Fund.

Criteria behind the fund screens vary, as do definitions of how much diversity, and what kind, is enough. You can find out details about a mutual fund’s screens or other efforts to promote diversity in its prospectus or by discussing this with a financial advisor. (Click here for Green America’s picks of mutual funds that are active on women’s empowerment.)

Shareholder Action for Women

One powerful way stock-market investors can promote diversity is to vote their proxy ballots, which every publicly traded company sends out annually to each shareholder. The boards of directors are elected through these ballots.

In addition, many investors are taking a stand on diversity by filing shareholder resolutions. These non-binding requests to management also end up on a company’s annual proxy ballot—which is voted upon by shareholders, thus alerting them and the public to hot-button issues.

Large-scale shareholders—such as mutual funds, pension funds, foundations, faith-based groups, or other investor coalitions—can use their considerable economic power to wield a great deal of influence by entering into dialogue with corporate management or by filing resolutions.

Byrd Bonner, executive director of the United Methodist Church Foundation in Nashville, TN, has been involved in several shareholder campaigns on diversity. For example, he says, at Hertz Global Holdings, “we negotiated to include some language in their proxy statement disclosures that puts them on record as having a commitment to seeking women and people of color for board membership.”

An ongoing case of a resolution being repeatedly filed to keep pressure on a company involves Home Depot. Eight different parties, including Trillium Asset Management, filed a resolution with Home Depot in hopes of persuading the company to make public its data on diversity, which it is required to collect under federal law. Having to disclose diversity data, thus making the company accountable and marking its progress, is an incentive to break the glass ceiling. Susan Baker, portfolio manager at Trillium, adds that “diversity strengthens a company’s brand image, employee satisfaction, and customer loyalty, and can sustain shareholder value over the long term.”

A failure to ensure diversity in the workplace has financial consequences relevant to investors: Home Depot has paid out more than $100 million to settle discrimination lawsuits in the last 14 years, she notes. “That’s investor capital getting diverted to settle lawsuits.”

If you own stock, vote to support diversity-related shareholder resolutions that appear on your annual proxy ballot. Online services such as MoxyVote.com and ProxyDemocracy.com can help you keep track of and vote your proxies.

You’ll only get your proxy ballots for individual company stock you own—not for mutual funds. Fund managers cast proxy ballot votes for all mutual funds. Each fund is required by the SEC to disclose its proxy-voting guidelines and records, so call investor relations or visit its Web site to view this information.

Microlending for Women

Microcredit serves as another avenue toward women’s empowerment. The term generally refers to very small business loans, perhaps as small as $25, for lowincome people across the US and around the world otherwise unable to access capital. These programs frequently focus on women, who research shows register higher repayment rates. Studies also show that increasing women’s participation in the economy, as many microcredit programs aim to do, benefits society overall.

“Gender equality has a whole slew of positive ramifications on development, including increased poverty reduction,” says Malcolm Ehrenpreis, senior gender specialist at the World Bank.

Numerous studies show that when a mother is educated, her children gain better health and education prospects, which are the foundations for sound human development that in the longer run tend to lead to higher rates of economic growth, he notes. Research also shows that giving women access to credit or a salary leads to greater increases in the welfare of all household members, Ehrenpreis says.

Expect these topics to be fleshed out further in the World Bank’s much-anticipated “World Development Report 2012: Gender Equality and Development,” due out late this year.

Also, women tend to invest their business proceeds “in ways that would have a longer-lasting, more profound impact on the lives of their families and communities,” notes Women’s World Banking, a nonprofit microfinance organization. “The key economic priorities for poor women—to a far greater extent than for men—continue to be health care, the education of their children, and housing.”

Consult our free guide to community investing to find screened and approved community development organizations offering microfinance investments. You can invest as little as $10 through Web-based services such as Kiva.org.

Looking Ahead

Laura Berry, executive director of the Interfaith Center on Corporate Responsibility, says she sees these strategies beginning to bear fruit. “Even though the numbers haven’t changed as much as we’d like, I think we’re directionally correct,” she says. “Women have moved from tokenism to authentic leadership. Even when you look beyond the social investing audience, you can start to see women making a real difference.”

The strongest argument to keep moving in this direction is simply that involving women makes better business, Christian says: “Investing in women is a very smart business decision.”

Back to the Vote With Your Dollar Toolkit

All across the country, people are creating healthy, vibrant, local, and sustainable food systems. Help change the system in your area in the following ways:

1. Start your own garden (and raise your own chickens for eggs). For urban gardening advice, see our interview with "Garden Girl" Patti Moreno.

2. Make your own organic soil. See our how-to article on composting for more.

3. Eat local and organic. Join a CSA, buy from farmers' markets, and visit locally owned restaurants. Find them at LocalHarvest.org.

4. Close the loop. If you want to get organic waste for your farm or used vegetable oil to power your car, contact growingSOUL to see if you can form a relationship with a loal Chipotle Mexican Grill: 301/537-7422, growingsoul.org.

5. Join a local food club. Google "organic food delivery" or "local food club" to fin a service near you. Foothills Connect sells its software to any groups interested in replicating their Farmers Fresh Market Initiaitive to bolster local farmers, FarmersFreshMarket.org.

6. Eat less meat, more veggies. Reduce your personal climate emissions and care for animals. Consider becoming a vegetarian or vegan, if you aren't already.

7. Involve children. EarthWorks staff are happy to share the curricula they've developed for their Growing Healthy Kids program. Contact earthworks at cksdetroit dot org. (Use the subject line "Education Coordinator -- Curriculum.")

8. Volunteer with a sustainable farm or food justice organization. Find one at LocalHarvest.org.

9. Invest in good food. Community investing organizations offer vehicles that support the creation of small, local businesses -- including organic farms, grocers, and restaurants -- as well as healthy food systems. Find out more from our Community Investing Guide.

Back to the Vote With Your Dollar Toolkit

Highlighting the work of "Growing Power" in Chicago and Milwaukee

“Right now, there are 23.5 million Americans, including 6.5 million children, who live in what we call ‘food deserts,’” First Lady Michelle Obama stated in February,in support of her “Let’s Move” campaign against childhood obesity.

A food desert is a community where residents have difficulty getting access to fresh produce, much less organic produce. These areas lack the grocery stores many Americans take for granted and are instead dotted with fast food restaurants and convenience stores that offer mainly high-calorie processed foods. According to research by the Food Trust, a Philadelphia-based nonprofit, people who live in food deserts have a higher risk of obesity, type 2 diabetes, and heart disease.

Fortunately, many communities are finding ways to bring good food to these underserved areas. Growing Power, an urban farm and education center in Milwaukee, was one of the earliest. Run by former professional basketball player Will Allen, Growing Power sits next to a low-income housing development in a neighborhood that didn’t have a grocery store for miles. Today the farm churns out a dizzying amount of produce on two acres, showing all of Milwaukee that it’s possible to grow your own healthy, sustainable food in the city. There’s another Growing Power in Chicago, run by Allen’s daughter Erika.

At the Milwaukee Growing Power, 15,000 pots with over 150 varieties of vegetables—including organic herbs, salad greens, sunflowers, radishes, and mushrooms—grow intensively in 13 solar powered greenhouses and hoop houses. Goats, chickens, and turkeys thrive in clean pens. Fourteen beehives sit on the northern side of the farm. And two aquaponic hoop houses boast an ingenious system designed by Allen, where salad greens grow in and filter wastewater from farmed tilapia and perch runs.

Allen shows off a Growing Power greenhouse.

The organization sells its produce through its own farm stands, at localgrocery stores, and through its Farm-to-City Market Basket program, where people in neighborhoods without easy access to fresh food can order weekly organic produce deliveries. It also brings in young people from the community to learn where their food comes from and how to run an organic urban farm.

“We feed over 10,000 people from the main facility,” says Allen.

Smack in the center is the heart of the operation: the huge piles of compost, created by red wriggler worms from food waste from the farm and nearby businesses, and tended by volunteers.

“Today, if you drop me off anywhere in the world with a handful of worms, I can build you as big a food production system as you want,” Allen told Milwaukee Magazine earlier this year.

Many people have called on Growing Power to do just that. The organization trains over 1,000 farmers per year around the world in its intensive growing and composting methods.

And this past March, the city of Milwaukee launched a partnership with Growing Power to create 150 new green jobs for low-income African-American men. In 2009, black men made up 53 percent of Milwaukee’s jobless.

The organization recently hired the first 20 men, who began learning how to build hoop houses. They will soon start learning how to intensively grow food using Growing Power techniques.

“We have a powerful opportunity to provide dignified work, and to grow what I like to call ‘the good food revolution,’” says Allen. “Employment lowers crime and allows people to stabilize their own lives. Our new hires will feel part of a larger effort to improve the public health of our city.”

Allen’s work has garnered him many accolades, including a MacArthur Genius Grant and a spot on Time magazine’s “100 World’s Most Influential People” list in 2010. Michelle Obama asked him to stand next to her as she launched her Let’s Move campaign. And in May, he won one of four US Green Awards, judged by 19 leading green organizations, including Green America.

But he’ll readily admit that none of that matters as much to him as the opportunity to get his hands dirty on his family farm and at Growing Power.

As Allen wrote in his “Good Food Manifesto” that appears on GrowingPower.org: “I am a farmer. While I find that this has come to mean many other things to other people—that I have become also a trainer and teacher, and to some a sort of food philosopher—I do like nothing better than to get my hands into good rich soil and sow the seeds of hope.”

— Tracy Fernandez Rysavy

Bangladeshi workers seek living wages and safe working conditions in the factories of Walmart suppliers

There are 3.4 million garment workers in Bangladesh employed at 4,200 factories, supplying clothing for Walmart and other major US retailers. Safety conditions in these factories are often so poor, about 100 workers per year die in factory fires because the doors are locked or blocked, says Bjorn Claeson, executive director of SweatFree Communities.

And they get little help from the government, or from the US companies they supply with goods. In fact, two Bangladeshi activists were arrested last year and are facing possible death sentences simply for calling for better wages and safer conditions for the country’s garment workers.

In the summer of 2010, representatives from the Bangladesh Center for Worker Solidarity (BCWS) and Bangladesh Garment and Industrial Workers Federation (BGIWF) were working with local factory employees to demand compliance with existing labor laws and a higher minimum wage—equivalent to about $2.50 per day.

As former factory workers themselves Kalpona Akter, BCWS secretary general, and Babul Akhter, BGIWF secretary general, well know the situation the majority of Bangladeshi factory employees face daily.

In one factory in Dhaka, for example, employees make clothing primarily for Walmart for “malnutrition wages” equivalent to a little more than $1 a day, says Aleya Akter, a senior machine operator at the factory (and no relation to Kalpona).

Labor activists Babul Akhter and Kalpona Akter with factory worker Aleya Akter (L to R). To send a letter to Walmart calling for the charges against Akter and Akhter to be dropped, visit Sweatfree.org/bcws.

They work under lock and key, ever fearful of the factory fires they hear about in other parts of the country, she says.

“We can make 80 pieces per hour, but the managers ask for 120 per hour. If we don’t make this quota, the managers slap us and yell at us, and we have to work long overtime hours,” says Aleya, who along with Kalpona and Babul spoke about the situation to US crowds during SweatFree Communities’ recent “Truth Tour.”

Walmart does inspect its factories, but Aleya notes when the inspectors arrive, the workers are coached to lie. “If we do not lie and tell them we have better working conditions and a living wage, we lose our jobs,” she says.

Instead of demanding that the factories improve, Bangladeshi law enforcement levied 11 criminal charges against Kalpona and Babul last summer, including an unsubstantiated charge for setting off explosives. When the two went into hiding, hoping to call on international allies for assistance, local officials “took our [nongovernmental organization] registration, froze our bank accounts, and shot at our offices. They threatened our families,” says Kalpona.

After 21 days in hiding, both were arrested and spent a month in jail. Kalpona spent 11 days in a small cell where she was interrogated for grueling stretches. At one point while Babul was in prison, four men stood on his hands and legs while another beat him.

Thanks to international activist pressure, Kalpona and Babul were released after a month in custody. But they still face all 11 charges. If found guilty, “we will be convicted for a life sentence or for the death penalty,” says Kalpona. Claeson at SweatFree Communities notes that since at least two of the factories behind the lawsuits are Walmart suppliers, the retail giant could easily make these unfair charges disappear.

“Walmart is the lynchpin here,” he says. “If it told the factory managers to stop the lawsuit or lose their Walmart contracts, they would stop it.”

Sadly, Walmart has done nothing of consequence, say Claeson and Kalpona. When Green America contacted Walmart, a spokesperson wouldn’t comment directly on the case, saying,“Walmart’s sourcing decisions reflect our values and demonstrate respect for workers throughout the supply chain.”

“We need to keep continuous pressure on Walmart,” responds Kalpona. “It is important that consumers tell Walmart that it needs to change its business model to take workers’ rights seriously,” says Todd Larsen, corporate responsibility director for Green America.

“People can also use their dollars to vote for a more responsible supply chain by purchasing from businesses that sell Fair Trade or union-made clothing. Green Pages.org is a great place to start.”

To send a letter to Walmart calling for the charges against Akter and Akhter to be dropped, visit Sweatfree.org/bcws.

Find product safety ratings at CosmeticDatabase.org. 
Find research on individual ingredients at Toxipedia.org, 
and always avoid these nine worst toxins.

Download an 8x10 poster of these nine toxins »

1. PARABENS: They’re in adult and baby shampoo and many other products, and they are estrogen mimickers that can lead to cancer.

2. FRAGRANCE: The FDA requires that food, drug, and body care companies list their ingredients on their products—but chemicals used to scent products can be clumped under the vague term “fragrance.” Found in everything from shampoo to deodorant, a single product’s secret fragrance mixture can contain potentially hundreds of toxic volatile organic compounds.

3. NANOPARTICLES: Found in lotions, moisturizers, make-up, and particularly sunscreen, these untested ingredients are so small, many scientists are very concerned about their potential health effects, as they can penetrate cell walls and are highly reactive. Products with nanoparticles aren’t often labeled as such, so check your conventional body care products at CosmeticDatabase.org orNanotechProject.org/inventories/consumer/.

4. FORMALDEHYDE: A common hardener in nail polish and an ingredient in bath products, this chemical is a known carcinogen. Nail polish also often contains the developmental toxicant TOLUENE.

5. PHTHALATES: These hormone disruptors have been linked to male genital abnormalities, liver and kidney lesions, and higher rates of childhood asthma and allergies. They’re often hidden in the fragrances of an array of products for men, women, and children, and listed as DIBUTYL PHTHALATE in nail polish.

6. PETROLEUM BY-PRODUCTS: Listed as mineral oil, petrolatum, liquid paraffin, toluene, or xylene, these chemicals are found in a dizzying number of products, including many shampoos and soaps. Of most concern is the fact that they are often contaminated by cancer-causing impurities like 1,4 DIOXANE, which is a probable carcinogen. Industry has done very little to prevent such contamination.

7. TRICLOSAN: A primary ingredient in anti-bacterial soaps and products, triclosan has been linked to hormone disruption and the emergence of bacteriaresistant “superbugs.”

8. LEAD: It’s a potent neurotoxicant, and it’s been found in several popular brands of lipstick and men’s hair coloring kits.

9. MERCURY: A neurotoxicant that can severely damage human health, mercury— often listed as “thimerosol”—is still used in some cosmetics like mascara.

Ninety-one percent of Americans and nearly 5 billion people worldwide use a cell phone. Increasingly, cell phones are becoming a vital part of our lives, functioning as our primary mode of personal and business communication as well as our calendars, cameras, MP3 players, and address books. It is hard to imagine a world where we didn’t have all these functionalities at our fingertips. But at what cost to our health?

Here’s what can you do to protect yourself from potential harm from radiofrequency radiation emitted by these devices:

1. Always use a hands-free headset or the speakerphone setting when talking on your cell phone. Some researchers say a wired headset, especially a “hollow tube” headset you can special-order—which will be labeled as such and uses hollow tubes rather than wires to conduct sound—is the best. But even a Bluetooth wireless headset will reduce your radio-frequency radiation exposure by several thousandfold.

2. Keep the phone off your body. Carry your phone in a purse or bag with the antenna (back of the phone) pointed away from you, not in your pocket or bra. When you’re talking on it (with a headset or on speakerphone) put it on a table in front of you. Just a few inches can substantially reduce your radiation exposure.

3. Text instead of talking. Holding your cell phone away from your head to send text messages exposes you to less radiation than talking on it without a headset.

4. Turn it off. Phones only emit radio-frequency radiation when they’re searching for or receiving a signal, so a phone that’s off or in “airplane mode” is safe.

5. Replace cordless phones with corded models. Cordless phones can emit as much radiation as cell phones, and the charging station constantly emits radiation.

6. Use a low-radiation cell phone. Unless you live in San Francisco, cell phone retailers aren’t required to display the specific absorbency rate (SAR), or the amount of radiation a phone causes your body to absorb. Search FCC.gov/cgb/sar to find out the SAR level of your model, or consult the Environmental Working Group’s online database: EWG.org/cellphones. But no matter how low the SAR of your phone is, it’s still important the phone away from your head and body whenever possible.

7. Keep your cell phone, cordless phone, and wireless modem away from your head. All three will expose you to radio-frequency radiation, so banish all three from the bedroom or, at least, keep them away from your head and body. If you must have wireless Internet, turn off your router when you’re not using it, especially at night—a power strip with a timer can help.

8. Keep your phone fully charged. When a cell phone’s signal strength is weak or blocked, it has to work harder—and consequently emits more radiation.

9. Be wary of devices that claim to block EMF exposure. A Google search yielded 236,000 results for “EMF protection,” most of which were sites selling “protective” devices ranging from pendants and crystals to microchips and herbal remedies. Most experts agree that many are based on quasi-science and there’s no evidence that they work. Some “EMF shields” for your phone can actually increase the amount of radiation that it emits, since they block the signal and the phone has to work harder.

10. Don’t give cell phones to young children as toys or pacifiers. If you occasionally let your small tot play Pac-Man on your cell phone, put it into “airplane mode” so it won’t search for a signal—which means it won’t emit radiation.

11. Take care with older children. Children are more susceptible to potential harm from radio-frequency radiation than adults. If you give your children a cell phone for safety reasons, also give them a headset and encourage them to text or use the speakerphone instead of putting the phone close to their heads.

—Victoria Kreha

A certified Passive House will cut down the energy used to heat a home by a jaw-dropping 90 percent. 

Jim Conlon lives and breathes energy efficiency—as president of Elysian Energy, he oversees hundreds of energy audits every year and provides energy-efficiency consulting to green builders in the greater DC area. What’s got him excited lately is the movement to bring super-efficient Passive Houses to the mainstream.

“One of my employees had read about Passive Houses and asked me to take a look. I immediately fell in love,” he says. So Conlon, who teaches classes on energy audits in his spare time at the Green Building Institute (GBI), set out to bring a Passive House course for home builders to GBI.

“It was very rigorous training, even for those of us who should already know about green building stuff. And it really blew our doors off,” he says.

So what are Passive Houses, and why is this green-building professional over the moon about them? Created in 1996 by two German scientists, Passive House certification is likely the most stringent standard for energy efficiency in the world. While green building certifications like LEED and Energy Star Homes are comparatively easy to achieve with a few modifications, building or retrofitting a Passive House requires the very best energy-efficiency technology available.

Courtesy: OurPassiveHouse.org.

A Passive House will cut down the energy used to heat a home by a jaw-dropping 90 percent, and will reduce the total energy use by at least 60-70 percent—all while providing excellent indoor-air quality.

“It starts out with the goal of a home that is really high-performance,” says Conlon. “If something is good, then let’s be great. If reducing drafts is good, eliminating them is better. If more insulation is better, then let’s insulate the heck out of these things.”

Joe and Rebecca (last name withheld) can attest to that. In 2008, the couple had finally saved up enough money to make their drafty 1960s home in Salt Lake City, UT, greener and more efficient. Then their architect suggested building a certified Passive House instead.

Like all Passive Houses, Joe and Rebecca’s new home is so well sealed that it doesn’t need an “active” standard furnace for heating, relying instead on super-efficient insulation, triple-paned windows, captured heat from appliances, and passive solar building techniques that maximize the sun’s heat—such as having many south-facing windows to capture the sun’s strongest rays.

Because they’re so airtight (Joe says it’s like “living in a very comfortable thermos”), Passive Houses also have a Heat Recovery Ventilation system, which exchanges the indoor air for fresh air from outside, while keeping the heat inside.

A system with added humidification is available for homes in dry climates, and those in hot climates may need a small supplemental air conditioner.

“The comfort surprised me the most,” says Joe of his Passive House. “It gets cold here in Utah, and in a traditional home, you always kind of know what it’s like outside in winter—the walls are cold, or you’ll walk past a drafty window. In this house, you can’t sense that. There have been times where we’ve walked outside and went, ‘Holy crap, it’s cold out here!’ And then we have to go back in and put on another layer.”

You don’t have to pursue Passive House certification to build one. Joe says he and Rebecca did so to help out their architect and because “being the first
in Utah held some allure.” You can also retrofit an existing house into a Passive
House, though the process is currently quite extensive. If you’re not willing to tear your walls down to the studs, a certified Passive House consultant can still give you advice on incorporating some Passive House elements.

Joe estimates that they spent 10-20 percent more than building a conventional home, but their average monthly energy bill has gone down from $120 to $20. According to the Passive House Institute US (PassiveHouse.us), when you factor in energy savings, constructing or retrofitting a Passive House can be less resource-intensive over its lifetime than living in an existing conventional home.

Today, over 15,000 Passive Houses and buildings have been certified in Europe. The standard has only recently made it to the US, but it’s quickly catching on.

Joe says he and Rebecca “absolutely love” their new home: “I can’t think of a single drawback.”

And Jim Conlon says his dream is to build his own Passive House. “I know how true and great they are in terms of big picture, and they’re healthy and comfortable—and super cheap, when you account for all utility bills you’d pay through its lifetime,” he says. “I joke that Passive House is my new religion.”

--Tracy Fernandez Rysavy

To curb the climate crisis, increase national security, and avoid economic disaster as peak oil looms, it's time to accelerate energy efficiency.

Back in 1977, then-President Jimmy Carter gave a speech to the American public in which he laid out a brave, ahead-of-its time energy policy. He exhorted Americans to deeply conserve their use of gas and oil—to drive less, carpool, and retrofit their homes to be more efficient, while his administration worked to ramp up renewable energy sources and create a platform for sustainable energy consumption moving forward.

“We must not be selfish or timid if we hope to have a decent world for our children and grandchildren,” he said. “We simply must balance our demand for energy with our rapidly shrinking resources. By acting now, we can control our future instead of letting the future control us.”

The 1973 OPEC (Organization of Petroleum Exporting Countries) embargo against the United States was over, and the long lines and painful shortages at local gas stations had come to an end. But even though things looked better in the short term, Carter knew that the country had to look toward the future.

The world is running out of oil, he told the nation in 1977. In fact, the US had already achieved its domestic “peak oil” threshold and was on the downward end of its supply. Ever-increasing dependence on foreign oil left the US vulnerable to more oil embargoes and other threats to national security, he said. And he foreshadowed disasters such as the recent BP oil spill, noting that the thirst for more and more oil would result in large-scale environmental degradation. 

We have the technology to avert all of those problems, Carter told the nation: renewable energy and energy efficiency.

Carter didn’t get everything right—he also called for increasing coal production to displace oil. But the majority of his energy strategy was visionary. 

Sadly, before his plan could really take root, he lost his bid for re-election. Our nation never took action, and subsequent administrations reversed or failed to reinstate Carter’s energy policies. Of particular note is the Tax Reform Act of 1986, which killed Carter’s tax credits for development of new renewable technologies. Experts say this one reversal caused the US to fall from its status as a world leader in renewables in the ’70s and early ’80s to the bottom of the pack, where it has remained to this day. 

President Jimmy Carter delivers his now-famous energy address at a joint session of Congress in April 1977. (Photo credit: Getty Images/Sahm Doherty)

Today, scientists warn that we’re approaching peak oil worldwide—a 2010 University of Oxford study warns that world demand for oil will outpace supply by 2015. Drilling and mining disasters like this year’s BP oil spill and the West Virginia coal mine collapse have become all-too-regular occurrences. National security experts still warn that our dependence on foreign oil has left us vulnerable to terrorist acts. And atmospheric carbon levels, an important indicator of global warming, reached 386 parts per million (ppm) as of last year and are steadily climbing. The Intergovernmental Panel on Climate Change says that once the world reaches the 450 ppm threshold—which it is on target to hit by 2050—we will likely have reached the point where climate change is irreversible.

What might have happened had the US embraced the green-energy future back in 1977? Would global warming now be a minor threat instead of a major one? Would we have gone through the tragedy of September 11th, and the subsequent wars in Iraq and Afghanistan? Would we live in a cleaner, safer world, with green technologies at the forefront?

It’s impossible to know for sure, but if the US had remained committed to efficiency and renewables after Carter left office, things might be very different today.

Energy Efficiency: Time to Do It Ourselves

While politicians are in gridlock on climate legislation, we cannot afford to have another 30 years go by without action. We don’t have to sit by and do nothing while debates rage on and the laws needed to have an impact fail to materialize. Like Dorothy in The Wizard of Oz, we’ve always had a large part of the solution within reach: energy efficiency. 

Buildings, including homes, consume 70 percent of all electricity used in the US—and they also use up large amounts of fuel oil for heating and other uses, states the National Resources Defense Council in its 2010 report, Reducing the Need for US Drilling Through Energy Efficiency. If the US halved the energy use of just the buildings that use oil for heat, it would save as much oil as 170 BP Deepwater Horizon spills, states the report. 

Advancing energy efficiency is the closest thing we have to a magic bullet to help combat the climate crisis, reduce our need for oil and coal, and make our planet healthier. We already have the technology to trim world energy use by 50-70 percent and phase out oil by 2050, says Rocky Mountain Institute scientist Amory Lovins. Now we just need the public will, something Carter lacked.

Get Started Today
Green America’s simple, doable proposition: Let’s each cut our energy use by 50 percent in the next five years—just ten percent per year. Sound ambitious? The city of Juneau, AK, nearly reached that threshold in just four weeks. 

When an avalanche knocked out the hydroelectric power system that provided relatively cheap energy to Juneau in 2008, the city was ready. The electric utility switched over to a backup diesel system—which kept the lights on in the state’s capital, but also sent energy prices skyrocketing to five times their normal rate. 

With the city in crisis, the US Department of Energy sent Berkeley Lab scientist Alan Meier, author of How to Save Energy in a Hurry, to Juneau to recommend how its citizens could ... save energy in a hurry.

Meier did a quick audit of several businesses and low-income housing units in the city. His recommendations turned out to be rather simple, including things like turning off appliances when not in use, turning down thermostats, installing compact fluorescent light bulbs, and conserving water. The city launched a public education campaign to get all of Juneau, including tourists, on board the conservation train.

Within a month, the entire city had cut its energy use by 40 percent, demonstrating how a community-wide commitment to simple changes of habit can make a big difference.

While 89 percent of Americans feel that making their home energy efficient is important, less than one-third believe their own homes are actually efficient, according to a nationwide poll conducted on behalf of the nonprofit RESNET. The energy savings are there for the taking—consider this your invitation to ramp up your efficiency efforts today.

As Jimmy Carter said in a 1979 speech, “We often think of conservation only in terms of sacrifice. In fact, it is the most painless and immediate way of rebuilding our nation’s strength.”

Find previous energy-saving articles from Green America's publications »

Community investing banks don't promote the reckless practices that brought down the economy, and they use your dollars to provide much-needed services to underserved communities.

With big changes occurring at two of the country’s largest and best-known community investing banks, socially responsible investors may be wondering how the current financial crisis is affecting community development financial institutions. Is the money in accounts at these banks safe? Is opening new accounts in these accounts a sound financial move? And what will happen to the social and environmental missions of the community investing banks where changes have taken place?

Here’s what you need to know. 

Big Changes for a Community Investing Pioneer

The Federal Deposit Insurance Corporation (FDIC) predicts that the number of banks that will fail this year will exceed 2009’s total of 140. Community investing banks are part of the broader banking world and are not immune to national economic developments and policies. Most are weathering the recession well, and their services to low-income communities are more essential than ever.

However, ShoreBank, America’s first and best-known community development bank, has faced some difficulty in recent months. After 37 years of serving low-income areas of Chicago, ShoreBank’s Midwest bank became the 15th Illinois-based bank to shut its doors (albeit temporarily) since the beginning of the year.

ShoreBank served some of the hardest hit areas in the country, including Detroit and Cleveland as well as the south side of Chicago. Unlike similar requests from many of its “too-big-to-fail” counterparts, ShoreBank’s request for Federal Troubled Asset Relief Program (TARP) funds was denied.

“The US government failed to realize that by letting smaller banks fail, they are harming Main Streets across the country. Community investing banks lend to small, local businesses, which are the backbone of their community,” says Fran Teplitz, Green America’s 
director of social investing programs.

ShoreBank Rises Again

Fortunately, ShoreBank’s mission to lift up low- and moderate-income areas of Chicago, Cleveland, and Detroit will live on. This summer, Urban Partnership Bank, based in Chicago, stepped in and purchased ShoreBank’s assets. Urban Partnership Bank shares ShoreBank’s mission of providing loans and other financial services to underserved communities, so it will continue to advance ShoreBank’s work.

If you are a customer of ShoreBank, don’t worry—your accounts will be transferred over to Urban Partnership Bank without an interruption in your services. No customers have lost any deposits, even those with over $250,000 in their accounts. ShoreBank assures its customers that “all banking business continues as usual, and all relationship managers remain the same.”

The Urban Partnership Bank has also applied to become a certified community development financial institution (CDFI) through the US Treasury Department, further cementing its commitment to continue ShoreBank’s good work investing in communities that need it most. In addition, the new Urban Partnership Bank will be helmed by ShoreBank’s president and COO, William Farrow.

The ShoreBank Pacific Merger

Big changes are also afoot at ShoreBank Pacific, a Seattle-based subsidiary of ShoreBank and the bank with which Green America has a co-branded VISA card. ShoreBank Pacific plans to merge with OneCalifornia Bank, a CDFI focusing on lending to local businesses, nonprofits, and community organizations.

The merger still needs to be approved by federal regulators, which is likely to take two to four months. The ShoreBank Pacific name will also likely change, though the new name has not yet been determined. The new entity will have assets of approximately $300 million and will serve low- and middle-income areas all along the US West Coast.

“OneCalifornia Bank’s history of providing responsible, affordable financial services to low-wealth communities complements ShoreBank Pacific’s focus on financing environmentally sustainable businesses,” said Harry Haigood, chairman and CEO of OneCalifornia Bank. “We think this merger holds the promise of great synergy.”

Your Deposits are Safe

Don’t be afraid to put your money into a community development bank. Remember, all personal holdings in banks are insured up to $250,000 per financial institution by the FDIC, so you won’t lose any money up to that cap. That FDIC cap is effective until Dec. 31, 2013.

Opening up accounts at multiple community development banks will help your money go to different projects and safeguard you in case a bank does fail and you are waiting to get your money back from the FDIC; your funds won’t all be tied up in one place.

“Accounts in community investing banks are just as safe as those in mega-banks, and their mission is critical to fostering economic recovery in this financial crisis. They’re solving, rather than exacerbating the economic downturn,” reports Todd Larsen, Green America’s director of corporate responsibility programs.

Your Deposits are Critical

It is more important now than ever to invest in community development banks. CDFIs provide funding to communities where traditional financial institutions don’t usually dare to tread. Most large banks do not think it’s worth the time and paperwork to make loans for small businesses who will not be borrowing large amounts of money. Community investing banks often focus on small, local businesses as part of their mission.

“People with accounts in community development banks are strengthening communities, in their own backyard and across the United States,” says Sylvia Panek of the Social Investment Forum.
“These funds are playing a critical role today in America’s economic recovery, especially in areas hit hardest by the recent financial crisis, by drawing people back into the economic fabric of their community and promoting small business and job growth.”

It was the mega-banks that were behind the creation of weak and predatory subprime mortgage products that helped create the economic crisis. In contrast, community development banks and credit unions help lift everyday people up and ensure a healthy, fair economy going forward.

Given the choice between a federally insured mega-bank invested in weapons and coal-fired power plants, and a federally insured community development bank invested in day cares, organic farms, and sustainable forestry, it’s clear where your accounts can have the most powerful impact. For more information community investing, visit Green America’s CommunityInvest.org.

What Is a Community Investing Bank? 

Community investing banks are a type of community development financial institution (CDFI), which work in areas that are underserved by traditional financial institutions. CDFIs are different from local “community banks” in that they have an express mission of funding community development initiatives. They grant loans for education, affordable housing, or business start-ups to deserving low- and moderate-income people whom traditional institutions might consider “unbankable,” and they provide financial training to help those loans succeed.

In 1994, Congress created the CDFI Fund within the Department of the Treasury. The CDFI Fund certifies CDFIs and, since its inception, has provided upwards of $1 billion in federal funding to these institutions. There are 885 CDFIs across the US.

For example, when Danny Schwartzman graduated from college, he wanted to open up a café in Minneapolis that served local, organic, and Fair Trade food and paid workers a living wage. He found few banks that were interesting in funding a start-up green restaurant with a young prospective owner—until he met with a representative from University Bank, a Sunrise Community Bank and a certified CDFI.

After working with Schwartzman, University Bank not only financed the café, it gave him loans to turn the upper floors of the building he purchased into affordable-housing apartments. He also bought and renovated the building behind his. Since opening its doors in 2009, the Common Roots Café has become a bustling 120-seat restaurant that purchases organic ingredients from over 30 local producers. This “risky” business venture also created more than 30 jobs, helping to make downtown Minneapolis healthier and greener.

Which is best for people and the planet? 
And how do we make truly healthy food accessible to all?

You walk into the grocery store, wanting to buy some Granny Smith apples for a pie you’re planning to bake. You find there are two types—organic apples from across the country, or apples from a local farm that uses chemical pesticides and herbicides. Which do you choose?

It’s a conundrum we’ve all faced at one time or another, particularly since 2007, when a University of Alberta study announced that the climate-change benefits of organic food are almost negated when that food has traveled a long distance from farm to plate. In response, the “locavore” movement—or people dedicated to buying much of their food in season, from local farms—enjoyed a resurgence in popularity, casting doubts on the wisdom of always buying organic. And yet, even in today’s economy, US organic sales continue to grow, according to the Organic Trade Association. In 2009, as the economic crisis raged on, US organic food sales increased by 5.1 percent, totaling $24.8 billion. In contrast, total US food sales grew 1.6 percent.

Are organic shoppers making the right choices, when that food isn’t also sourced from a farm near their grocer? New research is providing more evidence to consider when choosing between organic and local, when you can’t have both.

The Case for Organic

Research that wasn’t available when the University of Alberta released its “food miles” study shows that organic farming actually sequesters more carbon in the soil than conventional chemical farming. And it uses no chemical inputs, which need to be trucked in from long distances and spread across fields using fossil-fuel-powered machinery.

The nonprofit Rodale Institute has been running a side-by-side comparison of organic and conventional farming systems for over 30 years. In 2008, Rodale reported that organically farmed soil sequesters nearly 30 percent more carbon than chemically farmed soil.

If all 3.5 billion acres of farmland on the planet were farmed organically, the soil would sequester nearly 40 percent of the world’s carbon dioxide (CO2) emissions, they said. And converting all 434 million acres of US farmland to organic would sequester nearly 1.6 billion tons of CO2 per year, the equivalent of taking 800,000 cars off the road annually.

Studies from the University of California–Davis and the UK Soil Association corroborate Rodale’s research, with both finding that organically farmed soil sequesters about 28 percent more CO2. In addition, farming chemicals must be transported by air, train, or truck from factory to farm, which may be a long distance—further adding to the climate impact of conventional farms.

“The bulk of food-system emissions don’t come from food miles,” writes Anna Lappé in her book Diet for a Hot Planet (Bloombury, 2010). “Indeed, reducing our carbon footprint means considering more than just this distance from food to plate.”

Farm Chemicals Poison our Bodies

The President’s Cancer Panel Report, released in May, shocked the country by stating that 41 percent of all Americans will get cancer at some point in their lives. And, the report was the first from such a panel to link environmental causes to cancer: “The Panel was particularly concerned to find that the true burden of environmentally induced cancer has been grossly underestimated,” the panelists wrote in a letter to President Obama.

Among the panel’s recommendations was one asking people to “[choose], to the extent possible, food grown without pesticides or chemical fertilizers.”

Several studies have found possible and probable links between various pesticides and cancer. One of the most recent, published last February in the journal Environmental Health Perspectives, found that farmers who sprayed one of six types of commonly used pesticides on their produce fields were twice as likely to contract the deadly skin cancer melanoma as those who did not. One of the six, Carbyl, is a major ingredient in the household pesticide Sevin.

In addition, parents and teachers across the country have long been scratching their heads over the rise in Attention Deficit Hyperactivity Disorder (ADHD). While many believe, with good cause, that doctors are simply overprescribing ADHD medication, a June 2010 study published in Pediatrics journal has found a potential link between chemical farming and the disorder.

Researchers from the University of Montreal found that children with above-average levels of organophosphate pesticides in their urine were twice as likely to be diagnosed with ADHD as those who did not. These pesticides are commonly used in chemical farming.

“An extensive body of evidence demonstrates that pesticides harm workers, damage the environment, and demonstrate toxicity to laboratory animals,” says Kari Hamerschlag, senior analyst at the nonprofit Environmental Working Group (EWG). “When you can’t find out anything about how a local food was grown, [our scientists] recommend choosing organic, which provides a guarantee that no pesticides or chemical fertilizers were used to grow it.”

Farm Chemicals Harm the Earth

The nation has been riveted to the catastrophic BP oil spill in the Gulf of Mexico. But the National Oceanic and Atmospheric Administration (NOAA) projected that even without accounting for the spill, 2010’s “dead zone” in the Gulf would be larger than ever before.

A “dead zone” is an area of oxygen-depleted water in the ocean, caused by out-of-control algae blooms, in which practically no aquatic life can survive. The Gulf of Mexico’s dead zone has averaged about 6,000 square-miles for the past five years, but this year, it’s projected to reach anywhere from 6,500 to 7,800 square miles.

Why? NOAA scientists point to the excess nitrogen and phosphorus run-off into the Mississippi River from fertilizers used on farms, as well as sewage and animal waste contamination, all of which contribute to algae blooms.

That’s just one example out of the many studies on how chemical farming pollutes ecosystems, making it clear that the planet can’t sustain chemical farming indefinitely.

Organic Could Feed the World 

One of the main arguments against a worldwide shift to organics is the allegation that organic farms can’t possibly feed the world. However, a 2007 University of Michigan study looked at yield rates for different types of food grown both organically and non-organically. It found that “organic methods could produce enough food on a global per capita basis to sustain the current population, and potentially even a larger population, without increasing the agricultural land base.” Part of the reason is that the average agricultural yield around the world is much lower than that of state-of the-art organic farming.

Plus, notes The Omnivore’s Dilemma author Michael Pollan in the New York Times, “40 percent of the world’s grain output today is fed to animals; 11 percent of the world’s corn and soybean crop is fed to cars and trucks, in the form of biofuels. Provided the developed world can cut its consumption of grain-based animal protein and ethanol, there should be plenty of food for everyone.”

Organic Just May Be Healthier 

A June 2009 study from the London School of Hygiene and Tropical Medicine gave the chemical industry a boost by citing that organic food is nutritionally no better than conventional food. However, the EWG and the Organic Center separately reviewed the study and concluded that the London scientists were wrong.

The London scientists downplayed their findings that organics came out significantly better in three of the 13 nutrient categories they studied: Organics contained more beneficial phosphorus and titratable acids. And conventional foods contained more nitrogen, which may be linked to cancer. The London study also failed to take into account the health effects of additives and pesticide residues in conventional produce.

And other studies, such as 2003 research from the University of California–Davis, have found that some types of organic produce have been found to contain “significantly more” cancer-fighting antioxidants than conventional produce. 

Where Local Fits In

The local food movement isn’t just about food miles—it’s about the importance of asking questions about where your food comes from, and really connecting with your food and how it impacts your community. It’s a way to break free from corporate agriculture—and its chemicals and processed corn and soy end products—and support family farmers.

Green America has been a longtime advocate of local, independent businesses, and the reasons for that support hold true when it comes to local, independent farms: Buying local strengthens local communities.

Buying local is important, says Maria Rodale, author of Organic Manifesto (Rodale Books, 2010) and CEO of Rodale, Inc. But when it comes to food, buying organic has the edge—for now.

“Intellectual debate is hugely important, and the freedom to debate is what is great about America. But that freedom shouldn’t ever be at the expense of poisoning our children and the environment with farm chemicals,” says Rodale. “There comes a time when we all have to agree—or agree to agree on major points. There’s enough evidence to know that embracing organic is the right thing.”

Organic standards are strong enough, she says, that shoppers can trust the label when it comes to toxins.

It’s not perfect. The reality is that certified organic food can come from big agribusinesses, some of which have many of the problems of industrial agriculture—from the loss of biodiversity to raising animals on crowded fields. This may be organic, but it is not sustainable. To have a truly restorative and healthy food system, it must be organic and local.

However, because of the seriousness of the toxic chemical burden and climate footprint from conventional agriculture, Green America advises choosing organic when you can’t have it both ways.

“While organic standards are good, we must make them better,” says Rodale. “We must work together to create the best definition of what organic means, to include social justice and Fair Trade standards and humanely raised animals and more.”
 

When You Buy Food

Uniting behind organic doesn’t mean everyone should avoid non-organic food at farmers’ markets and community supported agriculture (CSA) arrangements. While a family farmer may not run a certified organic farm, s/he may come close. Many small-scale farmers work hard to minimize pesticide and fertilizer use, and some types of produce need very few chemicals to grow, even conventionally.

Ask questions, and write down the answers. Get the names of specific pesticides, look them up later on databases like Scorecard.org and Toxipedia.org, and decide for yourself if these substances are things you want to eat.

The Leopold Center for Sustainable Agriculture says that income from CSAs and farmers’ markets help family farmers grow and diversify. With your encouragement, they might just use that income to travel further down the path to organic.

For the climate, the environment, and our health, it’s vital that the fractured factions of the sustainable food movement unite behind the organic banner. Then, one day, when we buy local to foster community resilience, we’ll also inevitably be buying organic—and everyone will have truly healthy, affordable, delicious food, grown without poisons.

If you’ve ever carried a balance on a credit card, you may be well acquainted with how much the fees and penalties added to that balance can cost you. And you weren’t alone: In 2008, the “big 4” mega-banks—Citigroup, JP Morgan Chase, Bank of America, and Wells Fargo—charged their customers $15.1 billion in credit card penalties and overdraft fees, according to the Center for Responsible Lending. That money was equivalent to 80 percent of the $18.3 billion in bonuses the four banks paid to executives that year, despite needing huge infusions of taxpayer bailout money to stay afloat. 

Those fees are big business for mega-bank card issuers, so they’re not interested in helping you avoid them, says Fran Teplitz, Green America’s director of social investing. 
“The big banks that played a leading role in our country’s financial crisis continued to maneuver unscrupulously even after the government bailout,” she says. “Some attached predatory, hidden fees to financial products like credit cards, or jacked up interest rates unfairly to grow their bottom lines. They are profiteering and stripping wealth from families rather than strengthening the economy for the good of society as a whole.”

Last February, the US government enacted new rules for credit cards to protect consumers from predatory practices. The Credit Card Accountability, Responsibility, and Disclosure (CARD) Act created several important protections for credit card users—though it also opened the door for a different set of hidden fees and penalties.

Protections for Card Users If you use a credit card, the new rules under the CARD Act will benefit you in the following ways:

A warning on rate changes: Instead of suddenly increasing your interest rate, card companies must now send you a 45-day advance notice.

More useful billing statements: Making only the minimum payment on a high credit card balance is a surefire way to stay in debt, because it inflates the interest you’ll pay. Thanks to the new rules, credit card companies now have to tell you exactly how long it’ll take to pay off your balance if you just make the minimum payment. Your statement will also tell you how much you should pay each month to eliminate your balance in three years.

The US Federal Reserve gives this example: Say you owe $3,000 on a card with a 14.4 percent interest rate and a $90 minimum payment. Your monthly statement will tell you that if you make only the minimum payment, it’ll take you 11 years to pay off your balance, and you’ll pay $1,745 in interest. It’ll also tell you that if you pay $103 every month, it’ll only take you three years to pay off your balance, and you’ll pay $712 in interest—a savings of $1,033.

“This information is going to be so helpful to credit card users,” says Teplitz. “It’ll give people a realistic monthly picture of just how much money they can avoid giving away to mega-banks by paying off their balances quickly.”

A year of stable interest rates: Credit card companies cannot increase your interest rate for 12 months from when you open the card account. There are exceptions: If your credit card is tied to a variable index (which must be explained on your original card agreement) or if you are later than 60 days with a monthly payment, your interest rate may legally increase within that first year.

Banks may also still offer six-month introductory interest rates, and increase to the “normal” interest rate when the offer expires.

No retroactive rate increases: Interest rate hikes after that first year also will only apply to new charges. Balances you carried before an increase can only be charged interest at the old rate.

Highest comes first: If you pay more than the minimum, your credit card company must apply the extra to the portion of your balance that has the highest interest rate. Beware, though—the card company can still apply up to the minimum payment to the portion with the lowest interest.

Restrictions on over-the-limit fees: Before the new rules, credit card companies could allow you to charge over your limit, and then level a penalty charge against you for exceeding that limit. Those days are no more. Now, unless you actually tell the credit card issuer to allow charges over your limit, it must simply decline such charges. Other than a little embarrassment, you won’t suffer any further penalties.

Fee caps: Annual or application fees cannot equal more than 25 percent of the initial card limit.

Protection for young people: If you are under 21, you’ll now need proof that you can make payments, or an older cosigner, to get a card. Your cosigner will have to agree to any credit card limit increases, making it easier for parents and guardians to teach teens to use cards responsibly.

Standard payment scheduling: Card companies must now deliver your bill 21 days or more before the billing date. The billing date must be the same day every month (or the next business day after, if the company doesn’t process payments on your due date). And the cut-off time for payments can’t be earlier than 5 p.m.

No double-cycle billing: Double- cycle billing meant card companies considered not only the current balance on the credit card, but also the average daily balance from the previous billing period when calculating interest. Then, they’d often use the higher figure for interest calculations. The new rules make this practice illegal.

Extends gift cards: Gift credit cards cannot expire for at least five years under the new law. Card issuers cannot level “inactivity fees” unless the card has gone unused for over a year.

What to Watch For
Green America and other groups warn credit card users that credit card companies aren’t going to go gently into that less-predatory night. The Pew research firm predicts that the new rules will cost the credit card industry at least $10 billion annually (and save consumers that amount).

“Card users should be wary of new fees their credit card companies could charge them, as they try to recap this lost revenue,” says Teplitz.

Among things to watch for:

The new rules don’t cover corporate cards. Watch for interest rate hikes and more fees on corporate cards.

Interest rate hikes: There’s no cap on interest rates, so card companies could send yours skyrocketing.

New fees: Card companies will be adding more fees and increasing existing fees. Look at your statement for any new annual, processing, and activity fees.

Cutbacks on rewards: If you have a rewards card, be aware that those rewards could shrink.

Break Up with Mega-Banks
As credit card companies deal with the repercussions of the CARD Act, consumers should be wary. If you don’t like what you see, shop around for another card.

And pay off your balance every month to keep your hard-earned money from needlessly ending up in a mega-bank’s executive bonus pool.

Green America has long been urging people to break up with mega-banks. Now, even mainstream financial experts are getting on board with that advice. Money magazine’s Amanda Gengler told CBS’ Early Show in February, “Some of the nasty [credit card] practices that we’re hearing about are often from the largest banks. Consumers need to read the terms and then shop credit unions, regional banks, smaller banks, because they often can provide much friendlier credit cards.”

Get a card with a community investing bank, and you’ll get a friendlier card, along with the peace of mind that any interest or fees you pay help low-income people better their lives and communities.

Take these actions and save up to 56 percent of your energy use!

Replace Your Light Bulbs 

Take the step: Replace the incandescent light bulbs in your house, even if they haven’t yet burned out, with compact fluorescent light bulbs (CFLs).

Why: You’ve been hearing about the wonders of CFLs for years now—they last ten times longer and use one-fourth as much energy as incandescent bulbs—but you might still have some old incandescent bulbs around your house. Incandescent bulbs are inefficient because they give off 90 percent of their energy in heat—while CFLs give off little heat. Don’t let the higher price of a CFL stop you—because CFLs use so little energy and last so much longer, a CFL bulb will save you $30 or more over its lifetime.

Please note that CFLs do contain a small amount of mercury. However, CFLs still result in fewer mercury emissions than incandescents. The average coal-fired plant spews about 13.6 mg of mercury to power an incandescent bulb, while it only emits 3.3 mg to power a CFL. Add that to the 5 mg of mercury the average CFL contains, and you still come out ahead. Be sure to dispose of CFLs properly: call your local solid waste authority for local options, take them to an Ikea store for recycling, or recycle them by mail with a Sylvania RecyclePak.

Light-emitting diode, or LED, lights are also becoming more widely available for uses around the home. A mercury-free LED light lasts about 50 times longer than an incandescent bulb. You can now find LED reading lamps and LED Christmas lights. A strand of LED Christmas lights uses 90 percent less energy than incandescents. 

The big picture: If each home in America replaced one bulb with an Energy Star CFL, it would save enough energy to light 3 million homes for a year and prevent greenhouse gases equivalent to the emissions from 800,000 cars. 

Resources: The Energy Star program’s page on CFLs includes information about clean-up and disposal of broken CFLs, as well as energy-saving calculators and purchasing tips.

Plug Your Air Leaks 

Take the step: Plug the energy leaks in your home. Call your utility for a free energy audit, or call an energy auditor in your area—they will be able to find the air leaks in your home and assess how you can fix them. A local contractor can help you plug those energy holes, or you can seal leaks around windows and doors yourself with weatherstripping or caulk available at your local hardware store. 

Why: Investing in energy-efficient heating and cooling systems will only take you so far if your home is leaking out the cool or warm air you’re putting in it. The EPA estimates that properly sealing and insulating the “shell” of your home—its outer walls, ceiling, windows, doors—is often the most cost-effective way to improve energy efficiency in your home. By properly sealing and insulating your home, you can save anywhere from 5 to 50 percent of your energy bill each year. Only 20 percent of homes built before 1980 are well-insulated, so if you own an older home, you should assess if you need more insulation. 

The big picture: If one fourth of US households weatherstripped and caulked their doors and windows, it would save enough energy in heating and cooling costs to prevent 8 million tons of CO2 from being emitted.

Resources: The Energy Star program's Do-it-Yourself Guide to sealing and insulating your home includes step-by-step information on how to find and plug air leaks. Find nontoxic insulation made from recycled cotton; ask your local hardware store, or look in the "Building—Supplies/Kits" category of our National Green Pages™.

Reduce Your Water Use 

Take the step: Reduce the water you’re using. Simple ways to save water include fixing any leaks around your house and replacing faucets and showerheads with low-flow alternatives. 

Why: According to the EPA, American public water supply and treatment facilities consume enough electricity each year to power more than 5 million homes. So think of turning off your faucet when you don’t need it as you do turning out the lights when you leave a room. In fact, the energy used to transport and treat the water that runs out of your tap for five minutes would power a 60-watt light bulb for 14 hours. Additionally, water shortages are becoming a harsh reality for many communities—a recent government survey found that at least 36 states are anticipating water shortages by 2013.

The big picture: If just one out of every 100 American homes changes to water-efficient fixtures, we would avoid adding 80,000 tons of greenhouse gas to the atmosphere, says the EPA.

Resources: The EPA’s WaterSense program has information about installing low-flow water fixtures, low-water-use landscaping, and more.

Cut Waste Through Windows 

Take the step: Plug window leaks: Make sure that the edges of your windows are properly sealed. Fill any gaps with caulk (find no-VOC caulk from AFM Safecoat) to stop air leaks.

Cover up in winter: By covering windows with heavy curtains or drapes, you can greatly cut down the heat loss. You can also purchase storm-window kits from your local hardware store. These kits come with plastic film and a special tape, and will cost you about $3–$8 per window. Reflective “low-e” films are also available, which reduce the amount of heat that escapes through windows while still letting light through.

Shade for Summer: While your AC is working to cool your home in the hot months, the sun shining through uncovered windows is heating up your home. Reduce solar heat gain by installing window coverings like drapes, blinds, or awnings. Awnings on the outside of your windows are about 50 percent more efficient than indoor drapes, because they stop the sun before it even hits the glass. Consider installing awnings on south-facing windows, where the sun comes in most intensely (you can retract them in the winter).

Why: Windows take up about 15 percent of wall space in the average home, and offer far less insulation than your walls. In the winter, up to 16 percent of heated air in your home can escape through your windows, and in the summer, solar glare coming in through windows heats up your home. Installing window coverings or using low-e film can stop heat gain and loss by up to 50 percent—and can save you up to ten percent of the energy you use for heating and cooling.

Resources: Gaiam has do-it-yourself window-insulating kits and more. Look in the National Green Pages™ for eco-friendly blinds and curtains, like insulated bamboo shades from Earthshade Natural Window Fashions.

Help Your Hot Water Heater 

Take the step: Add an insulating cover to your hot water heater and the pipes. If you have an electric hot water heater, it’s an easy job to do yourself. If you have an oil or gas-powered heater, you may need a plumbing professional. (See p. 14 for information about when to replace your hot water heater with a new, more efficient model.) You can find a blanket for your hot water heater at most hardware stores.

Why: In a typical American household, about 13 percent of the energy used goes to heating water. Insulating your hot water heater can reduce heat losses by 25–45 percent, trimming as much as ten percent off your water-heating costs. The insulation will pay for itself in less than a year.

The big picture: If half of US households simply turned down their hot water heater by ten degrees, it would prevent 239 million tons of CO2 emissions.

Install Ceiling Fans 

Take the step: Install ceiling fans in your most-used rooms. When shopping for a ceiling fan, look for the Energy Star label—Energy Star fans use 50 percent less energy.

Why: By helping the air in your home circulate, ceiling fans can help make your heating and cooling systems more efficient. In summer, using a ceiling fan can create a “wind chill effect” in your home, making it feel cooler than it really is, meaning you can either turn down your AC or turn it off altogether in mild weather. Using a ceiling fan in the summer can save you up to 40 percent on your cooling costs. But don’t let your fan gather dust in the winter—instead, switch the rotation direction so that the blades move clockwise—this helps circulate the warm air that is rising to the ceiling back down into the room and can save you ten percent on your heating bills.

Resources: DoItYourself.com has step-by-step instructions to help you install a ceiling fan in your home.

Get a Programmable Thermostat (or learn to use the one you have!) 

Take the step: Check if you already own a programmable thermostat, and use it. If you don’t have one, get one at your local hardware store.

Why: Almost half of American households already have programmable thermostats, but only one quarter of their owners actually use them—a big mistake, because they can save you a lot on heating and cooling costs. A programmable thermostat allows you to automate when your heating or cooling systems come on and off—for example, it can be programmed to come on to warm the house shortly before you get up, and to automatically shut off during the hours when you are sleeping or away at work. It will pay for itself in energy savings within a year.

The big picture: If everyone who has a programmable thermostat started using it to make their heating and cooling more efficient, we would save 15 million tons of CO2 from being emitted.

Biking or walking isn’t as scary as it seems—in fact, 40 percent of trips taken in the US are fewer than two miles from home, according to the League of American Bicyclists, so integrating more biking and walking into a daily routine is often convenient and manageable.

When starting to bike or walk more, however, you don’t have to quit driving cold turkey, says David Mozer, director of the International Bicycle Fund (IBF). “It’s like any new activity—you build up to it, and you can sort of train for it,” says Mozer.

Kathy Holwadel, the 53-year-old president of Cincinnati’s pedestrian and bicycle advisory committee Bike/PAC, began biking in November 2006 at age 50, when she got nervous about rising gas prices. After three years of pedal practice and testing bike routes, she now bikes at least five days a week as her main form of transportation, and she has also completed two 500-mile bike rides across Ohio.

First Steps to Walk or Bicycle More

1. Before you try to commute by foot or bicycle, invite a friend or neighbor on a leisurely walk or bike ride to test how much you can handle.

2. Visit a local bike shop to make sure your bike is in working order (especially the brakes).

3. Mix walking or biking into your commute. To build endurance, drive to work, but stop short of your workplace (walkers, try a half-mile; bikers, try two miles). Then bike or walk the rest of the way, gradually increasing the distance each week.

Walking or Bicycling More, Once You're Comfortable

4. Practice biking or walking to the store, school, or work on a day when you aren’t rushed. It’ll help you figure out how much time to allot for travel.

5. If there are public transit stations nearby, try biking or walking to them.

6. Ask neighbors who work close to or in your office if they want to commute together using foot or pedal power.

7. For bicyclists, ask members of a local bike group if they’ll bike around town with you and show you the ropes. Some cities have programs like San Francisco’s Bike Buddy, which pairs experienced cyclists with novice cyclists to ride together around the city.

“When you bike commute, that’s often the best part of your day, as opposed to a commute being drudgery and the worst part of the day,” says Mozer. “Hopefully, things click well, and you’ll soon be enjoying yourself out there.”

RESOURCES: According to the Bureau of Transportation Statistics, 26 percent of people who aren’t biking don’t have access to a bike. Read our article about how to start a bike-share program ). Local bike shops often refurbish bicycles and sell them at a discount, and don’t forget garage sales and website like Freecycle, eBay, and Craigslist.

Facing Your Fears

“How can I possibly be safe in that traffic lane next to all these cars?” is the concern Green America member Lucy Gigli hears from many prospective bicyclists as part of her work with the group Bike Alameda. Walking near traffic worries pedestrians, too. But don’t be intimidated by the cars and trucks that seem to dominate the roadway—you have the right to walk or bike to your destination without hesitation, and there are plenty of ways to do so safely and confidently.

Be Visible to Drivers

8. Bicyclists can increase the likelihood that drivers will easily spot them by riding near the center of their lane, using hand signals when turning or changing lanes, attaching an LED safety light to their bike, and wearing a reflective vest at night. Pedestrians should also use LED safety lights and consider reflective vests so motorists can see them, especially at night.

Obey the Law

If you’ve ever had to slam on the brakes because a fellow motorist has swerved in front of you without using a turn signal, you know how unsafe rule-breakers can be on the road. Avoid jaywalking—motorists aren’t watching out for pedestrians to cross the road outside of crosswalks. If you’re biking, follow traffic signals, use hand signals when turning or switching lanes, and try not to weave between street- and sidewalk-riding.

Practice makes perfect: Plan a walking or biking route based on how comfortable you are alongside traffic.

9. Call your city hall, city transportation department, or department of parks and recreation to see if your city has a bike map, which highlights not only city streets, but bike lanes, bike paths, and sometimes one-way streets, steep hills, and public transit stations.

10. Bike paths allow you to travel with less traffic. Main streets are also good choices: For pedestrians, there will likely be more sidewalks and crosswalks. And for bicyclists, there will likely be more traffic signals— rather than blind intersections—and even bike lanes.

11. Solicit advice from a loc al bike group about your bike-travel plans, because they’ll likely have tips on the best and worst paths and streets to use.

12. Some local bike groups offer bike education classes, which can provide resources and direct contact with bicyclists who know how to navigate your city.

Car-Free Carrying

It’s hard to imagine carrying a watermelon or four bags of groceries home from the supermarket by hand, let alone while trying to ride a bike. But once you feel confident traveling without a car, consider investing in some helpful contraptions to make it easier to run errands and even commute with cargo. In comparison to the price of a car, along with its associated insurance and
maintenance costs, a bike and some helpful attachments have significant economic and environmental advantages.

13. When it comes to carrying groceries and office paperwork, pedestrians can use a shopping trolley, a rectangular-shaped carrier perched on two back wheels, or a wheeled backpack to easily carry heavy items. Green America executive director Alisa Gravitz doubled the distance she could walk when she invested in her own “bag on wheels.”

14. For bikes, racks that sit on a bike’s back wheel or trailers that attach behind the bike can carry small loads.

15. Bike attachments also work well for commutes. Panniers (bags that hook onto the back of a bike) and rear racks are ideal attachments to hold paperwork, purses, and briefcases. Over-the shoulder and messenger bags work as well. (Some bikers avoid backpacks, because they can add to sweat build-up.)

16. Bikes are also useful for carrying large items, if you get a cargo trailer. Don’t underestimate how much bike trailers can haul—Revolution Rickshawsm rents out cargo trailers in New York City that can carry hundreds of pounds. “We move a lot of big catering jobs, for around 100 people,” says Gregg Zukowski, the company’s owner. “We’ll move 500–600 lbs. or more between restaurants.”

17. To take small children on the road, invest in a special bike trailer with seats, or in child-size bike seats that attach to the back of your bicycle.

David Mozer participates in a carpool to get his kids to school, and not everyone can bike. So he compromises by driving the kids to the school, parking his car, and walking or biking to the rest of his destinations for the day.

“I cut my driving in half. I wasn’t pleased with driving, [but] I essentially only did one trip to the school,” says Mozer.

RESOURCES: Check out Xtracycle, Planet Bike, sporting goods stores, and online retailers to browse bike accessories. Reusablebags.com sells a foldable trolley for walkers.

Confronting the Elements

Snow, rain, steep hills, hot days. It just takes a little extra planning and practice to deal with the elements on foot or on bike.

18. Start practicing during warm, sunny weather, when the climate is welcoming to novice walkers and cyclists. As you become more acclimated to temperature cycles, it will be easier to ride in less ideal conditions.

19. A rain jacket, gloves, extra layers, and weather-proof bags can protect you and your belongings from the rain or cold.

20. Many buses sport bike racks these days, so you can bus your bike home if the weather changes for the worse.

Don’t feel obligated to always bike or walk—if the weather is dangerous, take the bus, call a taxi, or carpool instead. For instance, although Mozer says fresh snow is pretty easy to bike in, he warns that settled snow can be icy and dangerous. The same goes for 95-degree heat waves and other severe weather events.

Also, don’t let a little perspiration stop you from commuting sans your car—walking or biking can be a fun way to incorporate exercise into your daily routine.

21. To sweat less, adjust your route to include fewer hills, or allow more time so you won’t have to walk or pedal as fast.

22. If sweat is inevitable, pack a spare outfit in your pannier or shoulder bag, so you can change when you get to work. Some commuters even bring a week’s worth of clothes to the office every Monday.

23. See if your workplace has a shower, or if there is a fitness center nearby that will allow you to use its showers for a small fee. If you can’t shower, don’t sweat it—many bike commuters say that cooling down for ten minutes and washing your face before changing clothes is an adequate substitute. A spray bottle and a hand towel can get you ready for the work day.

Don't Let Hills Get You Down

24. Try powering up the ones on your shortest, safest route to see if you can handle them. Or, you can walk your bike uphill. “I live at the top of a one-mile steep hill,” says Holwadel. “I’m old, and I have weak lungs; if I can do it, anyone can.”

25. If you’d like some extra oomph to get up the steeper inclines, consider an electric assist for your bike, which can be especially helpful if you’re carrying cargo.

26. There are also ready-made electric bikes on the market to add some power to your pedaling. It can take anywhere from 30 minutes to eight hours for an electric bike to charge, depending on the model.

RESOURCES: Visit your local sporting goods store for outdoor gear and cycling apparel. Lightfoot Cycles sells different types of electric assists. To browse electric bikes, visit Optibike, Schwinn Bikes, or Electric Cyclery.

In Emergencies

You also might be sweating about the unforeseeable. When you have to bolt from the office to deal with a sick child at school or a family member in the hospital.

27. Stash the cash you save on gas in your pocket in case you have to call for a taxi. Some organizations, such as Ecology Action in Santa Cruz, CA, offer free emergency taxi rides to people who walk, bike, or take transit to work or school. Check to see if your city has a similar program.

28. Ask for permission to leave your bike in the workplace in the event of an emergency.

29. If you’re worried about your bike getting a flat or breaking down, sign up for the Better World Club’s 24-hour roadside assistance for bikes, as well as cars.

30. Get to know your local bike repair shop so you’re prepared when it comes time to make repairs.

31. Or, join a bike group or ask neighbors who cycle for help with bike maintenance. Many organizations, like BICAS in Tucson, AZ, empower bicyclists to learn bike repair for themselves, offering workshops and tools to assist them.

RESOURCES: To sign up for the Better World Club, contact 866-238-1137, www.betterworldclub.com. For a list of local bike groups in cities across the US, visit The League of American Bicyclists.

—Cathy Wilson

In a globalized economy, it can be difficult for consumers to track the supply chain behind the shoes and other products they buy. Unfortunately, oppressive labor conditions and the problems of sweatshops and child labor still exist.

Child Labor at Puma

In June of 2008, for example, China Labor Watch reported on poor conditions at a factory producing high-end Puma shoes for American retailers. Thousands of workers at the Dongguan Surpassing Shoe Co. Ltd. were routinely forced to work overtime, laboring 12 hours a day on weekdays and sometimes overnight on Saturdays. They are routinely exposed to toxic chemicals without the use of any safety equipment; and workers live in cramped dormitories strewn with garbage, where more than 80 people share a single bathroom. These Puma workers are paid 64 cents an hour; and are frequently fined if they refuse to take on overtime shifts.

Take Action Against Child Labor

• Demand corporate responsibility. If a company can’t or won’t share specifics about how its products are made or where they come from, it is not doing enough to stop sweatshops and replace them with safe workplaces that pay a living wage.
   
• Vote with your dollar. Find responsible companies with transparent supply chains, and reward them with your business. Buy Fair Trade to ensure your purchases aren’t funding exploitative labor practices. And look for the union label when you shop; unions are key to protecting workers’ rights. Remember, you can buy used items, too.

Twenty-five years ago, power generated by wind turbines and solar panels was so futuristic that it was called “alternative” energy. But the day is coming soon when green energy won’t be alternative at all because we’ll be getting a major portion of our energy needs met renewably.

You can help lead the way by choosing green energy sources, especially as these options become increasingly cost-competitive with dirty energy sources. Our Solar Catalyst program’s research shows that solar power, in particular, could reach ten percent of total US electricity generation by 2025.

Go solar: Combine government incentives, future energy savings, net metering, and more to make solar an affordable solution today.

Tell your utility to go solar: Our Solar Catalyst program’s Utility Solar Assessment Report shows that solar will be cost-competitive in the short-term planning horizon of every utility in the US. Tell your power company to begin making large-scale solar deployment plans now. Give them the link to our study (a PDF) to get started.

Support renewable energy generation: Direct your energy dollars away from coal-fired power and toward renewables by purchasing “green power.” This may be an option through your utility (check the EPA’s map), or you can purchase Renewable Energy Certificates (RECs, or “green tags”) that support putting as much green energy onto the grid as your household is using. Explore green tag products that are certified by the Center for Resource Solutions.

Choose carbon offsets that build renewable energy projects: If you are looking to purchase carbon offsets for the emissions you generate after becoming extra-efficient, consider an offset that helps create more renewable energy projects, like those from NativeEnergy. Your purchases help make new green energy facilities financially viable that would have otherwise lacked the capital to go forward. Remember, offsets are not a substitute for reducing energy. They are best used as a transition to zero-energy use: reduce, offset, and repeat each year.

Invest in the clean-energy revolution: There are now more than a dozen mutual funds, index funds, and exchange-traded funds that give investors opportunities to put their money to work for “clean-tech” solutions while saving for a secure retirement. Turn to the socially responsible investment vehicles listed in our National Green Pages™ and our Guide to Socially Responsible Investing. 

Our resources for greening your energy use:
• Get the guide to going solar, The Promise of the Solar Future (PDF).

Those of us who are lucky enough to earn at least $20,000 a year will spend more than a million dollars in our lifetimes. So, what do all of us “millionaires” want for ourselves and the world? What are those millions going to be purchasing?

Every dollar you spend is an opportunity to “vote” for the kind of world you believe in. One measure of the astounding growth of the green economy is the rapid scaling up of some of the green businesses listed in the National Green Pages™ over the past 25 years. When we first launched our green products catalog, the precursor to our Green Pages, we had to hunt high and low and find the 28 green companies we included. Today, our Green Business Network™ includes nearly 5,000 socially and environmentally responsible companies offering over 100,000 green products and services. Every one of them has a community-building, planet-restoring mission at its heart.

Green America’s individual members are a powerful force when they act together and decide to shop differently for people and the planet.

Commit today to becoming an even more conscious consumer:

Buy Green

Buy from businesses that solve rather than cause environmental and social problems.

Buy Local

Patronizing businesses in your city or town keeps money circulating in your local economy. When you choose products that are locally grown and made, and weren’t shipped a great distance to reach you, you limit your global warming footprint. If you can direct your dollars to items that are both green and local, even better!

Take One Step at a Time

Shift your spending patterns one step at a time. Choose one product you buy often, and commit to buying it green. Then, once that change has become routine, look for another spending category to shift to more socially responsible purchasing.

Buy in Bulk

Buy in quantity. Purchase staples—such as beverages, organic pasta, and recycled paper products—by the case and carton from green businesses. You can reduce costs, and often packaging, by joining with others to buy bulk items cooperatively.

Watch Out for Greenwashed Products

Become a “greenwash” detective. Today, being a green consumer means asking smart questions about whether a product touted as “green” really was made under fair labor conditions, with renewable resources. If you think a company is flying the green flag before it has done its homework, let its representatives know; and tell them you’ll be shopping from the screened green businesses listed in the Green Pages until it can substantiate its green claims.

Resources for Buying Green

The National Green Pages™ is the first and only national directory of green products and services, where businesses are screened for their commitment to social and environmental practices.

Our newsletter keeps members posted about new opportunities for greener purchasing as they become available, from greener dry cleaning to greener weddings. It also includes green discounts in every issue!

Check our Responsible Shopper. If there are some major consumer brands that you want to learn more about, look to Responsible Shopper for information about the company’s environmental and social practices. Use that information to demand change from the company, and consider a shift to greener purchasing. Responsible Shopper makes it easy for you to tell major corporations to clean up their acts; you can use Responsible Shopper information in your letters or e-mail links to the information to problem companies.

Free e-newsletter: A subscription includes seasonal green gift guides delivered to your inbox, featuring exclusive discounts on a wide variety of green products and services. It also gives you the latest green news and access to our action campaigns.

Q: If my recycling gets picked up in the same truck as trash, is it really being recycled?

A: Probably. In some municipalities, trucks have been retrofitted to collect trash on one side and recycling on the other in separate compartments. In others, the city sends around two different trucks, on the same day or different days. If you’re in doubt, contact your local solid waste authority and ask what happens to your recycling once it’s picked up.

Q: How do I know if my city is really recycling my plastic, glass, aluminum, and paper?

A: Call and ask. Look up your solid waste authority on the EPA’s map, and ask them where your recycling is taken. If it’s taken to a Materials Recovery Facility (MRF) for sorting, call and ask the MRF operators what percentages of the materials that they receive are sold to recyclers, and what percentage they reject as “residuals.” Also ask how much of their recyclables are being shipped to Asia or other developing countries, where your garbage’s fate is more dubious than if it’s being recycled domestically.

Q: Some places I’ve visited accept a long list of materials for recycling, but my city has very specific guidelines. Why are the rules so different from place to place?

A: While the materials that are technically capable of being recycled don’t vary from place to place, the market for recycled materials fluctuates over time and varies locally in response to demand. In addition, there are also a range of tactics that municipalities use to maximize citizen participation in recycling. For example, some municipalities that do not recycle any plastics #3–7 nonetheless advise citizens to put all plastics #1–7 into their recycling bins, out of the belief that more people will participate if they don’t have too many complicated rules to follow. Then the MRF fishes out whatever they cannot recycle and sends it to a landfill or incinerator.

Q: My city only recycles plastics numbered 1 and 2. Is there a way I can recycle those numbered 3-7? 

A: Probably not. “It’s safe to say that plastics with the resin code 3-7 are not recyclable and should be avoided by consumers,” says Mark Murray, executive director of Californians Against Waste. No plastics are truly recyclable back into the same type of container they were before, due to the chemical properties of plastics. Plastics #1 and some #2 are “downcyclable” into second-order products, like plastic “lumber” for picnic tables and decks. With the exception of a few model programs like that of Stonyfield Farms and Recycline—which turns used #5 yogurt cups into Recycline toothbrushes and razors—there is almost no domestic market for plastics #3–7. When municipalities do accept the higher numbered plastics, it’s often because they are under pressure from the public to take them. In most cases, higher numbered plastics are bundled together and shipped overseas to developing countries—where they may be burned as boiler fuel (which generates toxic air pollution), or simply dumped into unregulated landfills.

Q: My grocery store accepts plastic bags for recycling. Can they really be recycled, or is the store greenwashing?

A: Some may be sold to actual recyclers—Safeway, in particular, has an arrangement with a domestic recycler to downcycle these plastic bags into compressed “lumber” for decks, fencing, and picnic tables. But the majority of the plastic bags collected by these receptacles are baled and shipped to Asia. What is done with them there? Even the man responsible for overseeing California’s mandatory plastic bag recycling law for supermarkets hasn’t been able to find out: “I’d love to know what happens to [baled plastic bags] overseas,” says Neal Johnson, a research analyst for the California Environmental Protection Agency. “There are a lot of anecdotal comments about whether it gets burned as boiler fuel [a toxic use of plastic that’s illegal in the US], or reprocessed as some sort of filler. We don’t quite know what happens there.” Your best bet: bring your own reusable shopping bags and produce bags with you to the supermarket.

Q: If I put the wrong number plastic in my bin, will it mess up the whole batch? Will it magically get recycled anyway?

A: Every recycler does some mechanical and optical sorting to ensure the correct materials end up in the recycling stream, and large Materials Recovery Facilities are factory-sized sorting operations that make sure each recycler receives the right sort of materials. So while it’s helpful to workers at these facilities if you follow your municipality’s guidelines, you’re probably not going to ruin a whole batch of recycling if you periodically make a mistake. Chances are the non-recyclable item will get fished out down the line and thrown away, though it won’t get “magically recycled.” That said, polyvinyl chloride, also known as PVC #3 plastic —is rarely recyclable and has a fantastic capacity to mess up the downcycling of a whole batch of plastics #1 or #2; so try to be particularly mindful of keeping #3 out of your recycling bin. PVC is also unsafe, and several campaigns are afoot to end the use of the “poison plastic” in consumer products and construction materials. For more information, visit www.pvcfree.org, www.myhouseisyourhouse.org.

Q: Is a biodegradable product better than a conventional product if they both end up in a landfill? 

A: Maybe a little, but not much. If biodegradable products are just headed for the regular trash, they are still part of the general waste stream. If they end up in a landfill, they’re unlikely to degrade aerobically when buried under tons of trash away from light, oxygen, or moisture. Instead, they’ll more slowly degrade with the help of anaerobic bacteria, a process that generates greenhouse gases: methane and carbon dioxide. That said, a product made out of a renewable resource such as bamboo probably has a better ecological footprint than one made from petroleum. And, using the new biodegradable plastics helps keep harmful PVC #3 plastic out of the waste stream—it’s the burning of PVC and other toxic plastics that cause some of the worst pollution from incinerators. However, the best choice is to use reusable items whenever you can. The second best is to use compostable products and then actually compost them. Find a community composting facility near you at www.findacomposter.com.

Q: Can you compost if you live in an apartment?

A: Yes! You can create a worm composting bin using Real Green’s step-by-step guide, or explore one of the motorized apartment composters on the market, such as NatureMill. Another option is to save your compost in a container in the freezer (to prevent smells) and give it periodically to a homeowner friend who composts.

Q: How can I start a recycling program in my city? 

A: Read our article, featuring Tayler McGillis, a 12-year-old who started a community-wide aluminum recycling program in Toluca, IL.

—Joelle Novey

Perhaps one of the biggest reasons why many people don’t start composting is that they actually don’t know how to start. It’s hard to tell which of the many available compost bins is best for your household. Here’s a rundown on the different types, so you can begin composting today.

How to Compost

Composting means managing the decomposition of your household organic waste into a rich humus that is a great garden fertilizer. All composting methods share a few basic characteristics:

• Unless using a specialized bin, keep a roughly 50/50 mixture of “brown” and “green” organic waste in your compost to yield ideal results. “Green” waste is moist, organic waste like fruit and vegetable peels. “Brown” waste is dry, papery waste like grass clippings or twigs. See “What to Compost” below for more details.
   
• Ensure that your pile remains moist—about the consistency of a wrung-out sponge. Organic waste needs some water to decompose, which can generally come from adding more green waste.
   
• Don’t let the pile get too moist, because the aerobic bacteria that assist the composting process need air to survive. If your pile seems too wet, add more brown waste.
   
• Turn your compost to get air to the aerobic bacteria and speed up the process. Wear gloves and a dust mask to prevent exposure to allergens.
   
• Pay attention to your compost’s temperature. The decaying process actually generates heat, so your pile should feel warm. If it doesn’t, add more green waste. Decomposition occurs most efficiently when the temperature inside the pile is 104°F–131°F. You can use a compost thermometer to take your compost’s temperature.
   
• Keep a small container in your kitchen to easily collect green food scraps, so you don’t have to run outside to your larger bin every time you peel an orange or crack an egg. Storing it in the freezer will keep smells and flies at bay.
   
• The best time to start composting is in the spring or early summer. The process will be much slower in cold weather, though an insulated holding bin can keep things going somewhat. Jerose recommends the “lasagna method,” or alternating layers of green and brown waste, so the pile is ready to decompose as soon as the weather warms up. He recommends stockpiling summer yard waste, so you’ll always have some on hand.
   
• To keep pests away, use an enclosed bin with mesh underneath, if it doesn’t have a bottom; or bury kitchen scraps underneath at least eight inches of brown waste. And don’t compost meat or dairy products, which give off a strong odor as they decompose that attracts pests.

There are many different types of composters to choose from based on your lifestyle and household needs. Read our article, "Pick a Composter, Any Composter" 

What to Compost

The following items are fair game for your compost bin:

• Unbleached coffee filters and paper
• Cardboard
• Yard waste: Grass clippings, twigs, leaves, wood chips.
• Fruit and vegetable scraps
• Eggshells (broken into small pieces)
• Coffee grounds and tea bags

Do not compost at home:

• Pet waste: Can contain bacteria that’s harmful to humans.

Carefully consider:

• Meat or dairy: Will smell and attract pests, unless you use a special method like the Green Cone.
• Weeds: Low-maintenance composting will not kill weed seeds, so if you spread your compost on your garden, you’ll also be planting weeds. A highly managed compost pile will kill some weeds, through the heat generated by the process. Your best bet is to put weeds out for yard waste collection, where they’ll likely end up in a municipal composter that will kill the seeds.

Can organic farming feed the world and curb the climate crisis? The nonprofit Rodale Institute (m) , located in Kutztown, PA, has one of the longest-running field trials showing that it can.

The Institute was founded in 1947 by J.I. Rodale, one of the first people to embrace the idea of a return to organic farming—he’s widely credited with popularizing the term “organic agriculture”.

Rodale, inspired by the ideas of British organics pioneer Sir Albert Howard, came to the conclusion that “healthy soil = healthy food = healthy people.” Through his institute—and its publishing arm Rodale, Inc.(m)—he set out to prove just that. Today, Rodale Institute scientists have put more than 60 years into researching best practices of organic agriculture, advocating for policies that support farmers, and educating consumers about “how going organic is the healthiest option for people and the planet.”

Rodale’s Farming Systems Trial® (FST), in its 35th year, is the longest-running side-by-side US study comparing conventional chemical agriculture with organic methods. The study looks at a variety of crops, including corn and soy (49 percent), other grains (21 percent), forages (22 percent), and vegetables (1.5 percent).

The FST compares the outputs of three main farming systems: manure-based organic (fertility provided by leguminous cover crops and periodic applications of composted manure); legume-based organic (fertility provided by leguminous cover crops and crop rotation), and conventional synthetic (relies on chemical fertilizer for fertility, with chemical herbicides for weed control). In the past eight years of the trial, Rodale has also incorporated genetically modified organisms (GMOs) and no-till treatments.

Green America associate editor André Floyd talked to Dr. Emmanuel Omondi, research director for Rodale Institute’s FST, and Aaron Kinsman, the Institute’s media relations specialist, about the Farming Systems Trial, why healthy soils can help curb climate change, and why regenerative organic agriculture really can feed the world.

Green America/André Floyd: Can you tell our readers about this idea that organic farming fosters “living” soil and conventional farming creates “dead” soil? Why is living soil so important?

Dr. Emmanuel Omondi: The USDA defines soil health as “the continued capacity of soil to function as a vital living ecosystem that sustains plants, animals, and humans.” Soil is not an inert growing medium, but rather is teaming with billions of beneficial bacteria, fungi, earthworms, and other micro- and macroorganisms that are fundamental to the proper functioning of the soil.

These organisms work symbiotically to break down and/or recycle materials that build up soil organic matter, humus, and other soil components that generally define soil fertility.

Photo from the Rodale Institute

Dr. Emmanuel Omondi is the research director for the Rodale Institute’s Farming Systems Trial (FST).

Aaron Kinsman: Conventional agriculture has replaced biological methods of farming with chemical inputs. There’s a war-like mentality where you determine your enemy and you kill it: whether with a fungicide, pesticide, herbicide, etc. Any chemical that ends in the letters c-i-d-e is meant to kill carbon-based organisms.

A pesticide might be better at killing one insect than another, but pesticides overall are not discriminating. If it kills something half an inch long, it will certainly kill something that is a microorganism. It’s collateral damage.

Rodale Comparison of Organic and Conventional Farming Systems

In addition to fostering healthier soil, the organic systems in Rodale’s Farming Systems Trial outperformed the conventional systems over 30 years in terms of producing fewer greenhouse gases, generating more profit, and producing higher yields in drought years. Overall, organic yields matched conventional.

Dr. Emmanuel Omondi: Agrochemicals utilized in conventional farming progressively kill those life forms, gradually converting soil into a lifeless growing medium, spiraling into a vicious cycle that demands more agro-chemicals to support crops.

Organic farming, on the other hand, does not use chemicals, but instead feeds those life forms in the soil with compost, plant residues, and a large diversity of crops (equivalent to a complete diet). We refer to this type of farming as “regenerative”, as it not only maintains soil in good health, but actually regenerates it.

Such a living soil sustains healthier plants, as it provides them with a more complete suite of nutrients they need to develop, produce, and reproduce. Healthy plants, in turn, sustain healthy people. This by itself is good for the environment.

Beyond that, however, greater organic matter in the soil increases soil aggregation [Editor’s note: When soil particles bind to each other.], thereby creating greater amounts of micro- and macro-pores in the soil that facilitate water percolation, rather than run-off and erosion that chemical farming promotes.

Nutrients supplied to plants by agro-chemical fertilizers are generally the same as those supplied by organic sources. But the latter supplies those nutrients in slow-release organic forms that are mostly retained (immobilized) within the soil-plant ecosystem.

Synthetic agro-chemicals, on the other hand, are rapidly broken down—a process
called mineralization—into products that plants can use as well as by-products that pollute the environment, such as greenhouse gases, excess nitrates, phosphates, herbicides, etc., which either get in the atmosphere or find their way into ground and surface water, often with devastating effects.

Green America/André Floyd: How does healthy soil act as a carbon sink?

Dr. Emmanuel Omondi: Healthy soil regulates water, sustains plant and animal life, filters and buffers potential pollutants, provides physical stability and support to plants (anchors plant roots), and cycles nutrients (carbon, nitrogen, phosphorus, and many others).

The microorganisms in healthy soil convert organic waste into humus, which
stores carbon rather than releasing it. They also store carbon themselves, because they consume plant sugars, which are made with carbon through photosynthesis.

Because more soil organic matter is returned to, retained in, or available in healthy soil, the rate of immobilization of carbon is greater than the rate of mineralization, or the breakdown of organic materials into gaseous by-products or easily leached simpler compounds.

The reverse is true of the more inert soil prevalent in conventional systems.

Aaron Kinsman: [Rodale has] done a model, and the model looks like this: What if we had an organic planet? What if we had already accomplished a global transition to organic by January 1, 2012—how would that affect climate change and the greenhouse effect? How capable are organic soils at sequestering carbon?

We created a model of a global carbon sink around the world through a 100
percent transition to organic agriculture. Then we compared that to the emissions that we had in 2012 globally. Living Soil = Hardier Plants

What we found is that the soil would have been able to sequester 111 percent of 2012 emissions. That’s reversing the greenhouse effect.

Of course, we need to reduce, recycle, compost, and all those other very important things. But we can continue to draw down excess greenhouse gases in the atmosphere through organic agriculture.

Green America/André Floyd: The agricorporate industry says that without chemicals, the world can’t feed itself. Can the world get enough food through organics?

Aaron Kinsman: It’s a topic that the Rodale Institute has explored extensively—probably more extensively than anyone else. We have the longest running side-by-side comparison of conventional to organic agriculture currently running. We will release our 35-year report on our Farming Systems Trial early in 2016, and our 30-year report came out in 2011.

Our Farming Systems Trial has found that in the long-term, yields from organic and conventional farming are essentially the same.

However, in our study, organic came out slightly ahead because we had one particular year of drought where organic over-performed in several plots with anywhere between 18 to 30 percent higher yields than conventional.

The reason, of course, is that organic, living soil is much better prepared to hold water as opposed to “dirt”, which is soil that is dead and does not have the biology [living with it], so it experiences much more runoff, erosion, etc.

Dr. Emmanuel Omondi: Also, analysis of 22 years of data from the FST by Pimentel et al. [confirmed] that the organic systems produced greater corn and soybean yields in drought years. Organic corn yields in five years between 1988 and 1998, when total rainfall was only nine inches during the growing season (compared to 18 inches during normal years), were 134 bushels/acre compared to 101 bushels/acre conventional corn yields. Soybean yields in the conventional system were half those of the organic manure system.

Aaron Kinsman: It’s important to recognize that the world currently grows enough calories—and I’m careful to say calories and not necessarily food—to feed somewhere between 10 and 14 billion people. We now have a world population of around 7 billion,
and all projections point to that figure growing to 9 billion by the year 2050.
The primary [reason there currently isn’t enough food to feed the world] is food waste. [Editor’s note: The UN Environment Programme estimates that roughly one-third of food produced for human consumption gets lost or wasted each year globally.] And there are economic problems that lead to the bottom billion suffering malnutrition due to a lack of calories.

In addition, the top billion, socioeconomically speaking, suffer malnutrition in the form of too many empty calories, leading to obesity and many other health problems—especially in the US. In addition, now in the United States, we’re growing mostly corn and soy. A lot of that goes to animal feed, and also ethanol, soy inks, you name it, not food. So the yields don’t necessarily translate to nutrition for humans.

When we look at the way that we farm and we talk about transitioning to organic, Rodale doesn’t necessarily mean to transition to the same crops or the same footprint. What we really need to concentrate on is diversifying crops and growing crops that humans eat.

Again, it goes back to soil health and soil preservation—because we’re losing so much of it so quickly. Agriculture must move toward the mindset of soil building. The more you farm organically, the more soil you build. You improve the resource that we need to feed people not only 30 or 300 years in the future but 1,000 years in the future, as opposed to destroying it.

So when we talk about organic and conventional agriculture, including GMOs genetically modified organisms], “yield”, or pounds per acre per year, is a sort of red herring.

We would argue that feeding the world is more complex than simple yields. At
this point, we have the yields. It’s really about nutrition and, in the long run, whether we can feed people 1,000 years from now in 3015 if we deplete our soil resource.

The answer is no—we can’t feed the world’s population without healthy soil. So we need to regenerate the soil, and we can only do that by farming organically.

Photo from the Rodale Institute

Soil in the Rodale’s Farming Systems Trial organic and conventional plots are very different in appearance due to the increase in soil organic matter in the organically managed soils. The organically managed soil is visibly darker, and aggregates (clumps of soil particles, which allow for better water drainage and retention) are more visible compared to conventionally managed soil.

Green America/André Floyd: The FST takes place in Pennsylvania, which is a pretty fertile place. Is it possible to farm organically in places that aren’t as fertile?

Aaron Kinsman: In Pennsylvania, we do benefit from some really fertile soils. We are looking to expand our presence into other climatic regions, other cultures where different situations may create different organic agricultural practices. We need to continue to conduct research in different places around the world and continue to develop those best methods locally.

Dr. Emmanuel Omondi: As a result of Rodale Institute’s work, long-term trials similar to the FST are mushrooming all over the US. Similar sites are located at UC-Davis in California, University of Minnesota, University of Wisconsin-Madison, USDA-ARS in Maryland, and at Iowa State University. University of Nebraska has a longterm research study that also compares organic and conventional dry-land winter-wheat cropping systems.

Green America/André Floyd: The biotech industry likes to claim that its yields are higher than organic farming. What has the FST found?

Aaron Kinsman: When we evaluate the trials that are used to validate the claim that conventional or GMO agriculture has superior yields to organic, we see that the
conventional agriculture industry looks only at very short-term trials, anywhere as short as nine months to three years. They simply don’t provide enough time [to make a fair assessment].

Dr. Emmanuel Omondi: GM corn and GM soy were introduced at the FST in 2008. Yields short-term and longterm have remained in a statistical tie [between GMO and organic plots], with the GM corn yielding slightly more (140 bushels/acre) than organic (121 bushels/acre), and organic soybeans yielding slightly more (54 bu/a) than conventional (47 bu/a) on average.

But with the organic price premiums paid to farmers—ranging between $9 and
$14 per bushel of corn (compared to about $5 per bushel of conventional corn) and $20-$25 per bushel of soybean (compared to about $10 per bushel of conventional soybean)—organic is more profitable.

Aaron Kinsman: Conventional agriculture using toxic chemicals, even without the tool of GMOs, will continue to destroy the soil resource that we have. Organics Can Feed The World: More Sources

One Farming Systems Trial isn’t going to make the question of whether organics can feed the world go away. However, there are additional, similar trials going on that show organics can meet or beat conventional farming yields.

In June 2015, researchers from Iowa State and the USDA published a review
of six long-term organic comparison studies: at the Rodale Institute (started
in 1981), University of California-Davis (1988), University of Minnesota (1989),
University of Wisconsin-Madison (1989), Iowa State University (1998), and a USDA trial in Beltsville, MD (1996).

They found that all six “provided sufficient evidence of the potential for successful [US] organic transition.” The researchers also found an increase in soil health, water retention, and economic benefits on the organic plots in these trials. In fact, they noted, “These results suggest that organic farming practices have the potential to reduce nitrate leaching, foster carbon sequestration, and allow farmers to remain competitive in the marketplace.”

But can farmers grow enough food for the world’s population? The Worldwatch Institute points out that “there are actually myriad studies from around the world showing that organic farms can produce about as much, and in some settings much more, than conventional farms.” Any yield gap, the Institute notes, is usually in wealthy nations, where chemical inputs have degraded the soil. Over the long term, after converting from conventional to organic farming, those soils recover, and yields pick up.

A study published in Dec. 2014 in Proceedings of the Royal Society of London
showed that organic farmers can achieve comparable yields to conventional farmers,
with average organic yields coming in at as little as eight percent lower. With more research into organic best practices, that figure could shrink even further.

Finally, the United Nations Commission on Trade and Development (UNCTAD) noted in its Trade and Development Review 2013 that countries must shift to more sustainable, resilient agriculture to feed the world.

UNCTAD called for systems that regenerate the soil, require fewer chemical
inputs, and create strong local food systems.

The message is clear. In the words of Dr. Vandana Shiva, we need “soil, not oil.”

Top photo: Ross Duffield, Rodale Institute’s farm manager; Madeline Keller, Rodale intern; and Larry Byers, Rodale intern; using a no-till transplanter.

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95% of our food is grown in soil. But one-third of the world’s soils have become degraded—turning them from living soil to degraded dirt.
Find out more with our infographic.

Click here to open a larger version.

Winter 2015.

Dr. Vandana Shiva is a physicist, world-renowned environmental thinker and activist, and a tireless crusader for economic, food, and gender justice. She earned a Ph.D. in physics from the University of Western Ontario, Canada, then shifted to inter-disciplinary research in science, technology, and environmental policy. In 1991, she founded Navdanya, a national movement in India to protect the diversity and integrity of living resources, particularly native seeds, and to promote organic farming and fair trade. The organization has served more than 500,000 Indian farmers and established 60 native seed banks across India.

As a bestselling author and a powerful activist, Dr. Shiva has campaigned around the world for intellectual property rights, biodiversity, and women’s empowerment, and against genetic engineering and chemical agriculture.

In November 2010, Forbes Magazine named Dr. Shiva as one of the “Seven Most Powerful Women on the Globe”.

In this adapted excerpt from the updated edition of her book Soil Not Oil (North Atlantic Books, 2015), Dr. Shiva discusses why healthy soil and a world independent from fossil fuels is necessary for a sustainable future.

Climate chaos and peak oil are converging with a third crisis—the food crisis.

The food crisis results from the combined impacts of the industrialization and globalization of agriculture. The very forces and processes that have promised cheap food are pushing food beyond people’s reach. Prices of food are rising worldwide. More than 33 countries have witnessed food riots.

In early June 2008, an emergency meeting of the UN was called to address the crisis of climate change and the food crisis. As expected, the same corporate interests that have created the two crises tried to offer the disease as the cure—more fossil-fuel-based chemical fertilizers, more non-renewable genetically engineered and hybrid seeds bred to respond to the intensive use of chemicals, more corporate control of food, and more globalized trade.

We are now facing a triple convergence of crises:

• Climate: Global warming threatens our very survival as a species.
• Energy: Peak oil spells the end of the cheap oil that has fueled the industrialization of production and the globalization of consumerism. [Editor’s note: While oil reserves continue to diminish, oil prices are currently being held artificially low due to Saudi Arabia’s decision not to reduce the oil they are pumping into the market. Depleting oil is still a reality.]
• Food: A food crisis is emerging as a result of the convergence of climate change, peak oil, and the impact of globalization on the rights of the poor to food and livelihood.

We can and we must respond creatively to the triple crisis.

The Solution in the Soil

The energy and climate-change crisis stands as a unique social and ecological
challenge. No other challenge is so global in scope. There is no place to hide.

Climate change is impacted by diverse human activities—how we shop, how we
move, how we live, how we eat. Solutions cannot be restricted to one or two sectors. They will touch all aspects of our lives. Mitigation and adaptation must happen across all aspects of our lives. Climate change results from what is done to the land, and its impacts transform the land. Air, water, land, biodiversity, and energy are intertwined elements of climate change—its cause and solutions.

The most creative and necessary work that humans do is to work with the soil
as co-producers of nature. Human effort and knowledge based on care for the soil prevents and reverses desertification, the root of collapse of so many historical civilizations. Rebuilding soil fertility is the very basis of sustainable food production and food security. There is no alternative to fertile soil to sustain life, including human life, on Earth. It is our work with living soil that provides sustainable alternatives to the triple crisis of climate, energy, and food.

Peak oil and the end of cheap oil demand a paradigm shift in our conception of human progress—we need to imagine how we can live better without oil. The emerging food crisis will add another billion people to the billion who are already denied their right to food and condemned to hunger and malnutrition.

We will either make a democratic transition from oil to soil, or we will perish. The poor, the weak, the excluded, the marginalized are threatened today. In the short term, we can continue to extend the profits and consumerism of the privileged by further dispossessing the poor. But tomorrow, even the rich and the powerful will not be immune from Gaia’s revenge. We will either have justice, sustainability, and peace together, or we will descend into ecological catastrophe, social chaos, and conflict.

Soil, not oil, offers a framework for converting the ecological catastrophe and human brutalization we face into an opportunity to reclaim our humanity and our future.

Living Soil Versus Dead Dirt

Chemical agriculture is based on the idea that soil fertility is manufactured in fertilizer factories. This is the idea that drove the “Green Revolution”, introduced in India in 1965 and 1966.

In 1967, at a meeting in New Delhi, Norman Borlaug, the Nobel Prize-winning “father of the Green Revolution,” was emphatic about the role of fertilizers in the new revolution. “If I were a member of your parliament,” he told the politicians and diplomats in the audience, “I would leap from my seat every fifteen minutes and yell at the top of my voice, ‘Fertilizers!... Give the farmers more fertilizers!’ There is no more vital message in India than this. Fertilizers will give India more food.”

Today, the Green Revolution has faded in Punjab. Yields are declining. The soil is depleted of nutrients, and the water is polluted with nitrates and pesticides.

In 1909, Fritz Haber invented ammonium sulfate, a nitrogen fertilizer made using coal or natural gas to heat nitrogen and hydrogen. The manufacture of synthetic fertilizers is highly energy intensive.

One kilogram [2.2 lbs.] of nitrogen fertilizer requires the energy equivalent of two liters [half a gallon] of diesel. One kilogram of phosphate fertilizer requires half a liter [.13 gallons] of diesel. Energy consumed during fertilizer manufacture was equivalent to 191 billion liters [50.5 billion gallons] of diesel in 2000 and is projected to rise to 277 billion
[73.2 billion gallons] in 2030.

Plants, however, need more than [the nitrogen, phosphate, and potassium (NPK)
that’s in conventional fertilizers]. And when only NPK is applied as synthetic fertilizer, soil and plants, and consequently humans, develop deficiencies of trace elements and micronutrients. A pioneer of organic agriculture, Sir Albert Howard, defined fertile soil as

a soil teeming with healthy life in the shape of abundant microflora and
microfauna, will bear healthy plants, and these, when consumed by animals and man, will confer health on animals and man. But an infertile soil, that is, one lacking sufficient microbial, fungous, and other life, will pass on some form of deficiency to the plant, and such plants, in turn, will pass on some form of deficiency to animals and man.

The millions of organisms found in soil are the source of its fertility. The greatest biomass in soil consists of microorganisms, fungi in particular. Soil microorganisms maintain soil structure, contribute to the biodegredation of dead plants and animals, and fix nitrogen. They are the key to soil fertility.

A Danish study analyzed a cubic meter of soil and found 50,000 small earthworms, 50,000 insects and mites, and 12 million round worms. A gram of the soil contained 30,000 protozoa, 50,000 algae, 400,000 fungi, and billions of individual bacteria. To feed the world, we need to feed the soil and its millions of workers, including the earthworm.

When I carried out research on the Green Revolution in Punjab, I found that after a few years of bumper harvests, crop failures at a large number of sites were reported despite liberal applications of NPK fertilizers. The failure came from micronutrient deficiencies caused by rapid and continuous removal of micronutrients by “high-yielding varieties.” Plants quite evidently need more than NPK, and the voracious high-yielding varieties drew out micronutrients from soil at a very rapid rate, creating deficiencies of micronutrients such as zinc, iron, copper, manganese, magnesium, molybdenum, and boron. With organic manure, these deficiencies do not occur, because organic matter contains these trace elements, whereas chemical NPK does not.

Experiments at Punjab Agricultural University are now beginning to show that chemical fertilizers cannot be substitutes for the organic fertility of the soil, and organic fertility can only be maintained by the returning to the soil part of the organic matter that it produces.

Howard’s prediction that “In the years to come, chemical [fertilizers] will be considered as one of the greatest follies of the industrial epoch” is beginning to come true.

Lessons from Navdanya

Every step in building a living agriculture sustained by a living soil is a step toward both mitgating and adapting to climate change. Over the past 20 years, I have built Navdanya, India’s biodiversity and organic-farming movement. We are increasingly realizing there is a convergence between the objectives of conserving biodiversity, reducing climate-change impact, and alleviating poverty.

As [Cornell University’s] David Pimentel has pointed out: “Organic farming
approaches for maize and beans in the US not only use an average of 30 percent less fossil energy but also conserve more water in the soil, induce less erosion, maintain soil quality, and conserve more biological resources than conventional farming does.”

After Hurricane Mitch struck Central America in 1998, farmers who practiced biodiverse organic farming found they had suffered less damage than those who practiced chemical agriculture. The ecologically farmed plots had on average more topsoil, greater soil moisture, and less erosion, and the farmers experienced less severe economic losses.

Living Soil = Hardier Plants

Navdanya’s study on climate change and organic farming has indicated that organic farming increases [soil’s] water-holding capacity by ten percent.

Fertilizer blocks the soil capillaries, which supply nutrients and water to plants. Infiltration of rain is stopped, runoff increases, and soil faces droughts, requiring ever more irrigation and ever more fossil fuels for pumping groundwater. Excess nitrogen in the root zone also denies nutrients to the plant. The negatively charged ions in the nitrates, the anions, take the cations, the positively charged ions of other elements, away from the root zone, thereby robbing trees and plants of positive cations such as magnesium and calcium ions. Plants deficient in micronutrients create micronutrient deficiency in food and the human diet. And micronutrient deficiency leads to metabolic disorders.

Biodiverse [organic] systems are more resilient to droughts and floods because they have a higher water-holding capacity.

How Healthy Soil Sequesters Carbon

Living Soil Curbs Climate Change

Chemical fertilizers do not just destroy the soil and human health. They are also a major contributor to climate change because of pollution both from their production and from their use.

Navdanya’s study found that organic farming increases [soil’s] carbon absorption by up to 55 percent. Soil and vegetation are our biggest carbon sinks. Industrial agriculture destroys both. By disrupting the cycle of returning organic matter to the soil, chemical agriculture depletes the soil carbon.

Fossil fuel-based agriculture moves carbon from the soil to the atmosphere.
Ecological agriculture takes carbon from the atmosphere and puts it back in the soil. If 10,000 medium-sized US farms converted to organic farming, the emissions reduction would be equivalent to removing over 1 million cars from the road. If all US croplands became organic, it would increase soil carbon storage by 367 million tons and would cut nitrogen oxide emissions dramatically. Organic agriculture contributes directly and indirectly to reducing CO2 emissions and mitigating the negative consequences of climate change.

Moving Beyond Oil

Navdanya’s work over the past 20 years has shown that we can grow more food and provide higher incomes to farmers without destroying the environment and killing peasants. We can lower the cost of production while increasing output. We have done this successfully on thousands of farms and have created a fair, just, and sustainable economy. The epidemic of farmer suicides in India is concentrated in regions where chemical intensification has increased costs of production. Farmers in these regions have become dependent on non-renewable seeds, and monoculture cash crops are facing a decline in prices due to globalization. This is affecting farmers’ incomes, leading to debt and suicides. High costs of production are the most significant reason for rural indebtedness.

Biodiverse organic farming creates a debt-free, suicide-free, productive alternative to industrialized corporate agriculture.

At the Navdanya farm in Doon Valley, we have been feeding the soil organisms. They in turn feed us. We have been building soil and rejuvenating its life. The clay component on our farm is 41 percent higher than those of neighboring chemical farms, which indicates a higher water-holding capacity. There is 124 percent more organic matter content in the soil on our farm than in soil samples from chemical farms. The nitrogen concentration is 85 percent higher, the phosphorous content 10 percent higher, and the available potassium 25 percent higher. Our farm is also much richer in soil organisms such as mycorrhiza, which are fungi that bring nutrients to plants. Mycorrhizal association makes food material from the soil available to the plant. Our crops have no diseases, our soils are resilient to drought, and our food is delicious, as any visitors to our farm can vouch. Our farm is fossil-fuel-free. Oxen plow the land and fertilize it.

By banning fossil fuels on our farm, we have gained real energy—the energy of
the mycorrhiza and the earthworm, of the plants and animals, all nourished by the energy of the sun.

To move beyond oil, we must move beyond our addiction to a certain model of
human progress and human well-being. To move beyond oil, we must reestablish
partnerships with other species. To move beyond oil, we must reestablish the other carbon economy, a renewable economy based on biodiversity.

From Soil Not Oil by Vandana Shiva, published by North Atlantic Books, copyright ©2008, 2015 by Vandana Shiva. Adapted and reprinted by permission of publisher.

6 Benefits of Healthy Soil With Microorganisms

• Helps control insects, weeds, and plant diseases.
• Forms symbiotic relationship with plant roots.
• Recycles essential plant nutrients.
• Improves soil structure.
• Provides extra water retention, making soil more
  resistant to floods and drought.
• Sequesters carbon, mitigating climate change.

An investigation by China Labor Watch found that toy factory workers are often exposed to sweatshop abuses and toxic chemicals without adequate protection.

Toy companies like Hasbro and Disney that do business in China are hiding a dark secret—millions of workers toil in the Chinese factories in their supply chains under cruel, backbreaking conditions, according to an investigative report by China Labor Watch (CLW) released in November. To add insult to injury, these workers are also often exposed to toxic chemicals without adequate safety protocols in place. Seventy-five percent of the world’s toys are produced in China, and 85 percent of US toy purchases came from the country, according to CLW.

Green America is teaming up with CLW to demand that US toy giant Hasbro—
whose products include popular Star Wars, Marvel, and Disney toys—take action to protect workers in its supply chain.

“The poor working conditions in China are caused by the refusal of toy
companies like Hasbro and Mattel to do what’s necessary to ensure workers
are treated according to Chinese law and to ethical standards,” says Kevin
Slaten, CLW’s program coordinator. “Toy brands play factories off one another to reduce production prices and maximize profit margins,” leading to workers getting squeezed at the bottom of the supply chain.

From May to July 2015, CLW investigators worked undercover at five major toy factories in China. Investigators uncovered sweatshop abuses in factories making products for Hasbro, Disney, Mattel, Mattel-owned Fisher-Price, McDonald’s, Jakks Pacific, NSI Toys, Battat, and MGA Entertainment. Some of the toy brands the investigators observed being produced in the factories included Frozen, Monster High, Nerf, Marvel, Star Wars, Wubble Ball, and Lalaloopsy.

“The abuses investigators saw include:

• Low wages: Workers in the five factories CLW investigated make a paltry two cents per toy they produce. CLW estimates that a worker in a Hasbro supplier factory earns only $5,855 annually.
• Forced overtime: Workers toiled in the toy factories for 11 hours a day, six days a week, on average, in violation of Chinese labor laws. In all five factories, employees were forced to work overtime hours, resulting in some only seeing their families once a year.
  
  “If the workers refuse to work overtime on one occasion, they may be punished by never getting overtime,” says Slaten. And because of their poverty-level wages, many wouldn’t be able to make ends meet without overtime hours, he notes.
• Wage theft: Slaten says factories stealing or delaying wages is a common practice. At two of the factories CLW investigated, regularly paid work time was “diverted” to Saturdays, illegally reducing weekend overtime pay.
  
  “Employing up to 11,000 workers, the two companies may be cheating workers out of $1-2 million a year” through this practice, states the report.
• Health and safety risks: “The toy industry deals with a lot of plastics and paints,” says Slaten. “No matter what sort of chemicals are in them, these are poisonous to human health.”

CLW investigators found that laborers often work in poorly ventilated areas with little or no protective equipment.

In addition, the factory buildings themselves are often not safe. At the Winson factory, a longtime supplier for Mattel, a painting workshop inside the factory caught fire due to old, exposed electrical wires while CLW was investigating the factory. Though no workers were hurt in this particular fire, “our investigator found such wires elsewhere in the factory that were still exposed,” says Slaten. “You have to ask, ‘When is the next fire?’”

The report details 50 events that harmed workers in the past 20 years, such as fires or poisonings, all of which occurred because of unsafe factory conditions.

“Green America is joining with CLW to call on Hasbro and other toy makers to clean up their supplier factories and protect workers,” says Elizabeth Jardim, Green America’s consumer advocacy director. “Toy companies won’t change until their customers demand it. Please sign our petition and consider more responsibly made toys for your loved ones this year.”

Take action! Tell Hasbro and Disney to stop exploiting workers »

Find better toy options »

Read the report »

Winter 2015.

(m) Designates a certified member of Green America’s Green Business Network®

It isn't just pesticides on textile crops that makes clothes toxic. They're often coated with a whole host of chemicals. Here are 11 of the worst, named by Greenpeace.

To open as a PDF, click here. 

Published in the Green American magazine issue Fall 2015.

Creating clothes from field to factory can result in a whole lot of toxins being unleashed on workers, on the planet, and even on you and your family. Here’s how you can avoid fashion disasters.

Certified members of Green America’s Green Business Network® use eco-friendly fabrics and low-impact dyes and finishes. Pictured left to right: Models wearing clothing from HAE Now (m), Nui Organics (m), Mehera Shaw (m), and People & Planet Award winner Ash & Rose (m), formerly known as Nancy’s Gone Green.

The toxic chemicals used to make clothes are hidden in farming and manufacturing processes. All shoppers see when they get to the store are the bright colors, trendy styles, and manufacturer labels—what’s going to flatter and make you feel good, and what just isn’t your style. What the labels don’t tell you is that fashion is one of the most polluting industries in the world.

It’s no secret that conventional cotton and polyester result in a host of pollutants being unleashed on the environment. But once the fabrics are woven, even more chemicals get piled on: heavy metal and azo dyes that are linked to cancer and neurotoxicity; trichloroethylene, used by manufacturers to launder textiles before sale, is a highly dangerous chemical that’s toxic to nearly every system in the body; and flame-resistant and wrinkle-, stain-, and water-repellent coatings containing a chemical soup of toxins.

In fact, 25 percent of chemicals produced worldwide are used for textiles, making the fashion industry the number two polluter of clean water after agriculture, according to Fashion Revolution, a global coalition of over 75 countries calling for global supply chain reform in the clothing industry.

Greenpeace International has flagged a list of the top 11 toxic chemicals used to manufacture clothing (see INFOGRAPHIC). These chemicals are hazardous, persistent, and hormone-disrupting, and they present a significant health risk to workers and the environment, in particular, says Yixiu Wu, Detox My Fashion project leader at Greenpeace East Asia.

“Due to the intrinsic toxicity of these chemicals and the potential risk to both human health and the environment, the best way to prevent risk is to remove them from the manufacturing process,” says Wu.

Workers and the Environment

“With clothing, there’s a difference in chemical exposures experienced by consumers and by workers. The worker exposure is much higher,” says Garrett Brown, a former California OSHA employee who helps build local capacity for on-the-ground factory worker-rights organizations around the world—including the Bangladesh Accord on Fire and Building Safety.

It’s true from field to textile manufacturer to cut-and-sew factory.

As detailed in the documentary film The True Cost, which looks at the price workers and communities across the supply chain pay for the Western addiction to fashion, the Punjab region is where most of India’s cotton is grown. It’s also the country’s largest user of pesticides. The area has seen a dramatic rise in birth defects, cancers, and mental illness in recent decades, which many experts, including Dr. Pritpal Singh, director of the Baba Farid Center for Special Children, feel is tied to the use of pesticides on cotton. Singh told filmmakers he has seen “hundreds of patients suffering with cancers,” in farming communities, and “70 to 80 kids in every village facing severe mental retardation and physical handicaps.”

And then there’s chemical exposure in the factories. Miriam Lara-Meloy of the Hesperian Foundation, which aims to improve the health conditions of workers and others overseas, says: “Workers are coming in contact with dyes, mordants (chemicals that help the color stay on the fabric longer), and other fabric additives [such as] flame-retardant chemicals.”

Workers in factories that manufacture textiles spray, dip, or wash fabrics in chemicals to change color or texture, add prints, or spot-clean garments, she says. They may experience rashes, chemical burns, or worse—some dip fabric in toxins like formaldehyde, a known carcinogen, to prevent wrinkles.

“While some chemicals are better studied than others, there is very little on long-term effects of most of these chemicals and almost zero information about how chemicals interact with each other,” says Lara-Meloy.

In cut-and-sew operations, says Brown, the chemical exposures occur mainly in rooms where workers spot-clean clothes that have gotten stains during the manufacturing process. They may use solvents like carcinogenic benzene or neurotoxic n-hexane with little or no protective equipment.

“It seems the most dangerous solvents are the cheapest,” he says. “The rooms are often poorly ventilated or ventilated straight into factory itself, so even people on the sewing machines get a good dose [of toxins] because they’re right next to where they’re being used.”

Plus, says Lara-Meloy, workers are often in the dark about the chemicals they’re working with, or what their effects are. “Day-to-day chemical use—and chemical dumping—is simply unregulated,” she says. “Many workers don’t even know what chemicals they are exposed to and have a hard time getting Safety Data Sheets from their employer.”

Also, toxins may run off from clothing factories and freely pollute local water and soil due to weak local laws and enforcement.

Take India’s Kanpur region. The Ganga (Ganges) River is a sacred and vital waterway running through Kanpur, the country’s leather export capital. According to Rakesh Jaiswal of the Indian nonprofit Ecofriends, 50 million liters of water contaminated by toxins like carcinogenic chromium 6 flow into the Ganga from leather clothing and shoe factories every day.

“The farmers using [that] wastewater are in the tight grip of tannery pollution,” says Jaiswal. “The soil, the groundwater, and the local environment is badly affected. As a result, the health of the people and the cattle is impacted. The responsibility to treat the wastewater is shared between the tanneries and the government. Neither of them is behaving responsibly.”

Exposure from Wearing Clothes

While workers suffer the most from the toxins in the clothing supply chain, even those of us who wear the clothes are exposed. However, Greenpeace’s Yixin Wu notes that of the top 11 most dangerous chemicals used in clothing manufacturing, “none would cause an acute danger to the wearer.”

But many do tend to stick around on new clothing before washing.

In its 2014 study, “A Little Story About the Monsters in Your Closet”, Greenpeace purchased 82 children’s clothing items in 25 regions worldwide from well-known stores like American Apparel, Disney, Gap, and H&M. It sent them to the University of Exeter, which examined them for chemical residues.

The Exeter lab discovered:

• nonylphenol ethoxylates (NPEs)—hormone disruptors used as surfactants—on 50 of the 82 items,
• phthalates—hormone disruptors used as a softener in plastisol inks for fabric printing—in 33 out of 35 pieces with prints on them likely to contain these chemicals,
• perfluorinated chemicals (PFCs)—liver- and reproductive toxicants used as water- and stain-repellent finishes on clothing—in 15 items,
• and antimony—a heavy metal neurotoxicant used in polyester manufacture—on all 36 pieces of polyester

In other words, there’s some risk for direct exposure to the wearer, and even a little exposure, especially when it happens repeatedly, can add up.

“Look at phthalates, as they could be used as plasticizer to print images or logos on T-shirts,” says Wu. “Some of the phthalates are classed as toxic to reproduction in the EU, and they easily break down. If wearers, particularly kids, touch the images on T-shirts containing phthalates..., there is potential risk that those chemicals could be absorbed into the body.”

Wu notes that most of the hazardous chemicals used in clothing factories are washed away during the manufacturing process, and buyers will generally launder away the rest at home. However, he notes, that results in the chemical residues getting into their local water supply and the environment.

That said, there are exceptions that may never wash out completely, says green-living expert Annie B. Bond, author of Home Enlightenment (Rodale,2005). Bond has Multiple Chemical Sensitivity, so she says her skin actually burns from the presence of chemicals on clothes.

The experts we talked to all said there are still many unknowns about what lingers on clothing after numerous washes, but through her research, Bond says, “My biggest concern is long-lasting chemicals used in anti-wrinkle and anti-stain applications. Plus, many clothes are treated with a pesticide when they are imported. These just don’t wash or soak out.”

Green America joins with Greenpeace in calling for an end to the use of toxic chemicals in clothing manufacture. As the Greenpeace report states: “‘Acceptable’ levels of hazardous chemicals are not acceptable.”

Beyond Business as Usual

By far the best way to get what you need when it comes to clothing is to buy used items. But there may be times when you need or want something new.

First, ask yourself if you really need it. As Livia Firth, executive producer of The True Cost, told filmmakers, a good benchmark is to only buy something new if you feel confident that you will wear it 30 times or more.

If so, buy from green companies that are making clothes the right way, on a smaller, manageable scale, including the certified green businesses in Green America’s National Green Pages®.

Garrett Brown notes that in his considerable experience with clothing factories overseas, “no large brand anywhere in the world doesn’t have sweatshops throughout their supply chain. It’s a failed hope that you can find a non-sweatshop piece of clothing from a company that has multiple factories in multiple locations.”

High-end clothing designer Jeff Garner, a frequent Green Festivals® speaker, grew up on a farm in Tennessee. He says caring for the environment was something he’s just done since childhood and continued to do when he launched his Prophetik and Jeff Garner Intimates clothing lines.

“When I started doing my first production in L.A., the minute I walked into the dye house, you could smell the chemicals,” says Garner. “My body was used to clean air growing up on a farm, to wearing hemp and cotton. So it affected me really badly.”

He also learned early in his career that the fabric remnants that production facilities use to test clothing dyes have to be disposed of as toxic waste, not just thrown into the trash. He knew there had to be a different way of doing business.

So Garner researched the chemicals used in clothing, and he ended up mixing his own fabric dyes out of plants for his luxurious, modern and Civil-War-throwback styles. 13 years later, even while he’s achieved success on the world fashion stage and dresses celebrities, he still makes his own dyes and avoids all toxic finishes. His clothes are US-made from eco-fabrics like organic cotton and hemp.

Likewise, Shari Keller launched Mehera Shaw(m) to create a market for clothes made with the hand-block-printed fabrics created by artisans in Jaipur, India. In addition to being a fair trade company, Mehera Shaw uses only traditional Indian vegetable dyes or low-toxicity, GOTS-compliant dyes. And 95 percent of its clothing is made from GOTS-certified organic cotton. The remainder are made from the hand-loomed cotton, produced by small-scale family farmers in India. The company uses no chemical finishes.

While clothes from Prophetik, Mehera Shaw, and other eco-clothing companies might cost more than clothes at Walmart, Keller and Garner say green businesses make it worth customers’ while to seek them out.

For one thing, you’ll be buying from companies that go the extra mile to care for workers and communities throughout the supply chain. For another, you’re much more likely to avoid absorbing toxins from your clothes.

“I feel that as designers and creators, we have a responsibility to not harm ourselves and others in this process, including Mother Earth,” says Garner. “Part of our due diligence is to create beauty that begets beauty, not toxify the world.”

(m) Designates a certified member of Green America’s Green Business Network®

Photo from Alex Eaves

Conant Metal & Light CEO Ste ven Conant, featured in the documentar y film Reuse!, shows off some of the light fixtur es, wall decor, and whimsical items offered in his store, which transforms used lighting and furniture into creative new items.

Stay Vocal(m) founder and CEO Alex Eaves has been a fan of reuse since he was a kid—when his father would rescue and fix broken Matchbox cars from yard sales and then make him obstacle courses from paper towel tubes and shoeboxes. As he grew older, he turned his interest into a passion: Stay Vocal rescues used or irregular T-shirts and adds screenprints and patches to remake them into something new.

Now, Eaves is spreading the word about others who are embracing reuse rather than recycling through his new documentary film, Reuse!, which was funded in part by a Kickstarter campaign. Green America’s own Alisa Gravitz and Todd Larsen make an appearance in the film.

“I thought about how impacted by documentaries I have been, and I [realized] there’s
nothing out there for the reuse movement,” says Eaves. “Whenever anyone asks, ‘What can I do for the planet?’ people automatically think recycling. That’s not the best or easiest resort.”

He points out an example from the film that reusing a glass bottle uses 90 percent less energy than recycling it. Reuse! tells many stories of the innovative ways people across the country are embracing reuse. For instance, Montana’s Bayern Brewing buys its glass bottles back from customers, sanitizes them, and bottles its beer in them again and again. Conant Metal & Light in Burlington, VT, hires art students and engineers to remake old light fixtures and furniture into beautiful new items.

“A customer will walk in and be thinking they want a light for over the bathroom, and
they’ve been to Home Depot and Lowe’s and all those places. Then they come in here and are just amazed at the prospect of something that can have character and feel good, and there can be a story behind it,” says Steven Conant, CEO of Conant Metal & Light, in the film.

After the film’s release on Aug. 16th, Eaves will be embarking on a fall promotional tour
across the US.

“Not all reuse is perfect, but [the film is about] getting that concept out there and
having it become more mainstream and more thought about,” he says.

Visit: reusedocumentary.com »

Fall 2015.

(m) Designates a certified member of Green America’s Green Business Network®