Consumers, policy makers and food companies often think of soil simply as dirt to hold up crops. Learning about the role that healthy soil can play to support human health can change that.
Poor soil stewardship is creating a crisis in top soil available for food production – at the rate we’re going, according to the international Food & Agriculture Organization (FAO) we only have 50 years of topsoil left. Because conventional farming practices have released so much carbon from the soil, farming is also fueling climate change. Soil SuperHeroes are working to reverse that damage and turn soil into a carbon sink to store the excess carbon contributing to climate change. We need to regenerate the soil to save farming and to save the planet – SoilSuperHeroes are showing us how.
We have had many big breakthroughs recently. Major companies across all industries are changing -- proof of the power of consumer pressure. We are witnessing how our economic power is truly changing the world for good and towards a simpler, more sustainable way of living. We are winning and we are opening doors for more businesses to go green.
While forward-thinking tech companies like Apple, Facebook, and Google have committed to running on 100% renewables and are investing in facilities powered by renewable energy, AT&T and Verizon continue source the majority of their energy from dirty energy sources.