Green America’s New Verification Label: Regenerative Agriculture Hits the Grocery Aisle

Submitted by Mary Meade on

A groundbreaking label from Green America’s Soil & Climate Initiative (SCI) will soon arrive in grocery stores, and with it an inspiring vision of a thriving, sustainable future for our food system.

“The Soil and Climate Health Initiative Verified label represents a measurable commitment to farming systems that seek to restore the land that feeds us,” said Adam Kotin, Managing Director of the SCI.

Green America has been working toward this moment over the past three years, and is excited to announce the first products to successfully complete the independent verification process. These products are made using ingredients from farms with confirmed commitments to actions to implement regenerative agriculture—a farming approach that prioritizes healthy, living soil.

Farmers in the Soil Carbon Initiative are taking action to:

  • Capture carbon in soils, helping the climate crisis
  • Build biodiversity above and below ground
  • Reduce the use of synthetic fertilizers, pesticides, and herbicides
  • Improve water retention in soils

In order to earn verification, farms track soil health outcomes, use practices that protect and nourish the soil, and commit to continuous improvement.

PACHA, a buckwheat bread company based in Vista, California, uses sprouted buckwheat and sea salt with organic herbs and spices to make their vegan and gluten-free products. PACHA sources its buckwheat from verified regenerative farms for all four of their hearty Sourdough Bread products including Buckwheat Loaf, Garlic Rye, Cheesy Herb, and Buckwheat Buns.

“PACHA is dedicated to nourishing the health of people and our planet through regeneratively grown foods. We are so grateful for the farmers making changes to provide our buckwheat, and for SCI’s work that is making our mission a reality,” said Maddie Hamann, director of marketing and co-founder of PACHA.

Roots Chips, a family-run farm-to-bag potato chip company based in Aberdeen, Idaho uses simple and natural ingredients for its farm-fresh products. Roots Chips sources its potatoes from their very own SCI-Verified regenerative farms for all five of their savory kettle potato chip flavors including: sea salt, barbecue, purple sea salt, jalapeño, and sea salt and vinegar.

“The SCI team has developed an amazing regenerative framework for both farmers and brands that we are thrilled to be a part of. We look forward to this tremendous opportunity to work side by side in this initiative,” said Ladd Wahlen, CEO of Roots Chips and fourth-generation potato farmer.

With more brands and farmers currently working toward verification, look for the Soil & Climate Health Initiative Verified label on additional products at your local grocery store later in 2024!

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