Back to the Vote With Your Dollar Toolkit
A recent report by the Morgan Stanley Institute for Sustainable Investing found that 84% of individual investors – including 99% of GenZ and 97% of Millennials – are interested in sustainable investing. Yet many people have few to no climate-safe options in their retirement plan, which represents most people’s largest investment.
Our new free guide from Green America and Social(k) shows both employers and employees how to add more socially responsible fund options to their workplace retirement plan.
Plan for a Better Future explains:
- Why socially responsible retirement plans are a key part of the green economy.
- Why employers should offer responsible funds in their retirement benefits.
- Where both employers and employees can learn more about socially responsible investing.
The section for employers, written by Social(k), walks company leaders through how to start a retirement plan if they don’t already have one, how to add responsible options to an existing plan, and typical fee structures for both. Starting a responsible 401K plan is easier than ever and provides an employee benefit of lasting value.
10 Steps to a Responsible Retirement Plan
The section for employees, written by Green America, goes over how to bring socially responsible investment options to your company in 10 steps.
- Educate yourself about socially responsible investing.
- Identify co-workers who share your interest.
- Form a group to discuss your goals, needs, and questions.
- Evaluate the options in your employer’s current retirement plan.
- Schedule an introductory meeting with your HR person. Raise the issue, assess receptivity, and answer questions.
- Find data on responsible investing and identify potential fund options and plan advisors.
- Share what you’ve learned with your HR person and find out your employer’s decision-making process.
- Invite experts and advisors on socially responsible investing to speak to your employer as needed.
- If your employer is receptive, work with them on next steps to add responsible options to your retirement plan.
- If your employer is not immediately receptive, don’t give up. Continue to educate employees and find out when to bring it up again.
The Plan for a Better Future guide includes a sample employee questionnaire, a fact sheet on socially and environmentally responsible investing, and lots of resources for where to learn more.
By pursuing socially responsible investments:
- Employees can align their financial goals with their social and environmental priorities.
- Employers can align their benefits package with the values of their company/organization and their employees – and strengthen employee morale and retention by offering a more robust benefits package.
Download your FREE copy of Plan for a Better Future: How to Add Socially & Environmentally Responsible Investment Options to an Employer’s Retirement Plan.
Your investments make a difference for people and the planet! Socially responsible investing is key to a greener economy and cleaner finances.


