META’s RUSH TO AI: Myth and Fact 

Meta

Meta claims to be building massive data centers across the country in a way that is sustainable and beneficial to communities. 

The company spent over $6 million on ads trying to convince policymakers and the public that its data centers benefit communities, focused on a data center that it says is reviving Altoona, Iowa. 

But the facts speak otherwise. 

MYTH

Meta set a goal to achieve net zero emissions across its value chain in 2030.

FACT

Meta’s emissions are rising.

Meta’s emissions increased 145% from 2020 to 2023, grew another 23% between 2023 and 2024, and are projected to keep rising.

MYTH

Meta says it’s embracing carbon removal technology and claims it removed 50,000 metric tons of CO2 through carbon removal to cover Scope 1 and 2 emissions.

FACT

Carbon removal may be more spin than reality.

Carbon removal processes like Direct Air Capture are unproven, very expensive, and can be dangerous. Planting trees and ecological restoration are good practices if done well, but don’t always result in significant carbon removal.

MYTH

Meta claims it will reduce Scope 1 and 2 emissions by 42% in 2031 from a 2021 baseline.

FACT

Meta AI data centers are driving fossil fuel growth.

Meta is not using its “demand signals” for 100% climate solutions and instead is increasingly using fossil fuels for its data centers.

Meta’s Hyperion data center in Louisiana and Prometheus data center in Ohio are powered by multiple new gas plants.

New gas plants to power Meta data centers in just Ohio and Louisiana could result in over 10 million tons of CO2 emitted per year. That’s about what 1.2 million homes emit every year.

MYTH

Meta claims to be working with communities and is spending millions of dollars on local programs and $600 billion creating infrastructure and jobs.

FACT

Meta is keeping its data centers a secret from communities.

Meta is using tools like NDAs to develop data centers secretly and circumvent public input.

Meta spent about $26 million for lobbying in 2025, a dramatic increase from 10 years ago, as the company faces increasing scrutiny over its practices.

Research shows that job creation claims for data centers by Big Tech are vastly over-estimated.

MYTH

Meta says, “our data centers strive to minimize water use and prioritize on-site water efficiency.”

FACT

Meta is increasingly sucking up water for data centers.

Meta’s data center water usage increased from 3,000 megaliters per year to over 4,000 megaliters from 2020 to 2024. That is equivalent to about 13,000 US homes.

MYTH

Meta is including nuclear power as part of its commitment to using clean energy. Meta is purchasing 2.1 GW of nuclear power from Vistra nuclear power plants in Ohio and expansions of other plants in Ohio and Pennsylvania, and is also investing in small modular nuclear power plants for the future.

FACT

Nuclear power isn’t clean.

Nuclear power is risky and creates nuclear waste that lasts hundreds of thousands of years.

Meta’s All-Too-Real Impacts on the Ground 

1. Meta’s Hyperion Data Center in Richland, Louisiana, is resulting in the fast-tracking of seven new gas power plants in addition to three gas plants that were already approved in 2025.  This is despite extensive community pushbacks and a report from the Union of Concerned Scientists, documenting $90 billion in projected health and environmental damage from data center development in the state.  

2. Meta’s data center in Newton County, Georgia, uses so much water that it’s causing local taps to run dry, and the county is estimated to run a water deficit by 2030. 

3. Meta is proposing a 366 megawatt natural gas plant to run a data center in El Paso Texas despite local opposition.  

And the reality in Altoona, Iowa, the town featured in Meta’s $6 million ad buy, is more complicated than the company lets on.  Altoona is not the down-on-its-luck farm town the ad portrays, but a suburb of Des Moines.  And a local opposition group, Warren County Citizen’s for Responsible Development, posted a lengthy takedown of Meta’s charm offensive with local leaders over water and energy use, and noise pollution. 

The post concludes – “What’s being spun as “economic development” is actually a transfer of responsibility from corporations to citizens. What they built in Altoona should be a cautionary tale, not a blueprint. 

Welcome to the Wild West of Data Infrastructure.” 

Meta Needs to Change Course: 

We are asking Meta to Build Smart, Build Clean   

Data centers should go where they won’t harm communities. Many existing data centers create more noise, pollution, and congestion for underserved neighborhoods already dealing with unsafe and unhealthy conditions. Communities should be fully involved in the placement process to ensure everyone benefits from data center construction.   

Put Efficiency First   

Design AI programs to do more with less energy by taking advantage of the most efficient chips and processing.  

Zero Fossil Fuels, No Nukes, Period   

Every aspect of AI processing must run on clean energy—no coal, no gas, no nuclear. We don’t lack the right technology, and using renewable energy, with battery storage and  Virtual Power Production (VPPs), can meet the needs for peak demand while lowering the cost of energy for your company and consumers.  

Community Power   

Listen to families living near proposed data centers and power sources and give them a say – some communities would agree to data centers and the revenues they can bring if those centers are designed to address noise and air pollution, utilize renewable energy, minimize water usage, and provide benefits to homeowners.  

Transparency   

Meta is building data centers without being fully transparent about issues like the electricity and water needed to run them. Your company has the opportunity to be a good neighbor and address the concerns of community members, starting with energy bills and water usage.  

The investment Meta is making in developing data centers is in the billions. Meta needs to protect the communities it serves, and create benefit for the company, by ensuring it invests in powering AI with 100% renewable energy that creates community benefits.