Tom Fritz has been a commercial photographer in Milwaukee for over 20 years. A native of Long Island, Tom cultivated the seeds of his artistic vision on the streets of New York City. After attending the Rochester Institute of Technology, Tom spent several years working both in industrial and advertising photography before opening his own studio in 1983. At the onset of the digital boom Tom was a pioneer, being one of the first in Wisconsin to offer high-resolution digital photography.

Today Tom is recognized for integrating traditional photographic aesthetics with the latest electronic tools to expand the boundaries of photography, creating complex imagery with artistic subtlety.

Tom’s unique vision runs the gamut of elegant and sophisticated to downright quirky. This gift of broad visual interpretation has established strong relationships with clients who trust that Tom will create stunning and thoughtful photographs.

Operating out of a 10,000-square-foot facility just minutes from downtown Milwaukee, Tom and his staff offer full-service studio and location photography as well as in-house E-6 and black-and-white labs and digital services.

Tom’s relaxed demeanor is his trademark, providing a calm atmosphere in the highly charged and demanding field of commercial photography and design. His ever-expanding knowledge of the digital industry has made Tom a leader in the Milwaukee photography community, and his door is always open for healthy creative exchange.