1. We bring socially and environmentally responsible products to market. 2. We support makers and small businesses that a) manufacture green products, b) manufacture in environmentally responsible ways, c) contribute to the greater good (internally and externally). 3. We donate some of our profits via our Give-Back program 4. Our Send-back program allows customers to send back their batteries, nail polish and eyeglasses for us to recycle and/or reuse. 5. We are working to be a resource for customers to learn and grow their own understanding of the issues that face our planet and our communities.