Gain key insights for green marketing in this webinar from expert Jacquie Ottman, who shares strategies for green businesses from her award-winning book, The New Rules of Green Marketing.
Jacquie Ottman, a New York city-based expert on green marketing and advisor to Fortune 500 and entrepreneurial companies and several U.S. government eco-labels, is a sought-after speaker around the globe.
In this interactive webinar, Jacquie shares stories and strategies from her award-winning book, The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding (Berrett-Koehler, 2011). The book emphasizes the need to take a lifecycle approach to developing and marketing greener products and packages in order to best address consumer needs, manage for sustainability and reduce the risks of greenwash.
Her book has been called “the new green marketing Bible" and “the end-all and be-all of green marketing.” It was named by Cambridge University (UK) as a Top 40 Sustainability Book.
Find out more about Jacquie’s book and work at http://www.greenmarketing.com.
{module New Rules of Green Marketing Webinar}
