Patagonia, the major active clothing company and a leader in corporate responsibility, has launched an innovative new website to promote supply chain transparency in an easy visual format.
The Footprint Chronicles® examines Patagonia’s life and habits as a company with a global suppliers map. Website visitors can click on any supplier to view location and address information and demographics. Some supplier info also includes history and labor policies.
Patagonia states that the goal of the Footprint Chronicles is “to use transparency about our supply chain to help us reduce our adverse social and environmental impacts – and on an industrial scale. We’ve been in business long enough to know that when we can reduce or eliminate a harm, other businesses will be eager to follow suit.”
Along with the map, Patagonia also features videos about suppliers and a robust reference library that details the company’s practices in social and environmental aspects of materials sourcing.
As a company that provides people with the clothes and gear to explore the outdoors, Patagonia has embraced environmental stewardship as a core principle. The company’s Common Threads Initiative works with consumers to repair, reuse, and recycle damaged or worn out products.
