Public campaign to build the narrative that soil health is essential for climate and food system solutions. Phase I launched Earth Day. Phase II launches Labor Day 2019, target 40 million through network members’ media channels.
Poor soil stewardship is creating a crisis in top soil available for food production – at the rate we’re going, according to the international Food & Agriculture Organization (FAO) we only have 50 years of topsoil left. Because conventional farming practices have released so much carbon from the soil, farming is also fueling climate change. Soil SuperHeroes are working to reverse that damage and turn soil into a carbon sink to store the excess carbon contributing to climate change. We need to regenerate the soil to save farming and to save the planet – SoilSuperHeroes are showing us how. To learn more or to nominate a Soil SuperHero, visit Soil SuperHeroes home page.