Includes advertising across media; campaigning, campaign production, canvassing; graphic design; legal services; lobbying; media production for commercial purposes; organizing, home and business; social media; writing and translating; auditing and accounting services; CPAs; consulting, marketing & PR.
Company
Required:
- Business core purpose includes a “green” business function.
- Social and environmental mission and vision statement for your business on its website.
Preferred:
- Banking with a community development, minority, or socially & environmentally responsible bank or credit union.
- Protocols in place (e.g., trainings, HR policies, support group(s), statement of commitment, accountability mechanisms, etc.) that advance justice, equity, diversity and inclusion (JEDI) within the company.
Consulting, Marketing & PR Services
Required:
- Content or focus of work is around sustainability or social justice
- Does not engage in green-washing or “paid for blogging” (misrepresenting itself as “passionate customer” of client)
- Does not knowingly engage in misrepresentation of client products and company information
- Discussion of green values and benefit/advantage on website
- At least 50% of revenues must come from sustainable businesses or nonprofit organizations
Preferred:
- A clear statement of ethics on website
- Pro-bono work offered for community organizations
- Has list of recommended green businesses for clients/customers for variety of services
Company Employment
Required:
- Employees have access to family friendly benefits including high-quality health insurance, sick days, paid parental leave and childcare help.
- Offer a flexible workplace culture that encourages work/life balance and makes reasonable accommodations for telecommuting and flex schedules.
- Pays a wage that ensures employees well-being.
- Has an established non-discrimination policy and procedure, and ensures an inclusive workplace culture.
- Governs fairly and in a transparent manner. Is open to employee input. Has a whistle blower protection policy in place.
Preferred:
- Living wage is paid.
- Has an established program that invests in employee growth and development.
Education
Required:
- Use transparent and truthful marketing.
- Advocate for green business practices in the consulting, marketing & PR industries.
- Established program for receiving input from both internal and external stakeholders.
Preferred:
- Actively seeks feedback from industry peers and participates in industry associations and mentor programs.
Green Office/Facility
Required:
- HVAC system well-maintained, building well-insulated, and smart and efficient climate control employed.
- System in place for reducing electricity consumption from lighting and electronics.
- Use of Energy Star rated appliances and CFL/LED light bulbs in office.
- Use of 100% post-consumer recycled, Chlorine Free paper in the office and in all envelopes, marketing, and print materials.
- Systems in place for reducing paper use such as electronic processes, printers set with double sided printing as the default, and more.
- Use of only non-toxic cleaning and pest control products.
- Maximum amount of waste is reused or recycled including paper, plastic, metals, glass, electronics, and printer ink cartridges.
- Action on clean energy such as purchase of Renewable Energy Certificates (RECs) or use of on-site clean energy.
- Compost all food waste.
- Landscaping done with sustainability in mind, especially considering runoff and stormwater management.
- Only fair trade and USDA certified organic coffee and tea served in the office.
- Use of green or local caterers for events.
- Use of a certified E-Steward for electronics recycling.
- Proper disposal of hazardous materials (e.g., batteries, paint, motor oil, etc).
- Knowledge of recycling/composting guidelines at your local recycling/composting facility.
