With more than 71 percent of consumers “thinking green” when making a buying decision, and nearly three out of four Millennials willing to pay more for environmentally sound products, driving increased sales should be as simple as incorporating sustainability into your brand.
But on the contrary, the vast majority of sustainable brands fail to realize significant revenue growth (or reach their full environmental impact) because they make little-known branding and messaging mistakes.
Join us Thursday, August 23 at 1:00 PM ET for a FREE webinar: Seeing Green: How Sustainable Companies Can Grow Market Share with a Counterintuitive Branding & Messaging Strategy.
In this powerful, eye-opening session, Carolyn Parrs, CEO of Mind Over Markets and founder of Women Of Green, will reveal the three specific strategies she has developed over her more than 15 years as a Sustainability and Green Marketing expert, which have significantly increased her clients' revenue without compromising their core values.
In this presentation, you will learn:
- How to skillfully integrate sustainability messaging into your brand communications in a way that directly drives sales and gives you a distinctive advantage in your product category;
- The counterintuitive sustainability communications strategy that has helped product and service companies increase their sales by as much as 425%;
- What to drip into your marketing strategy that deepens the brand loyalty of existing customers while also attracting new ones;
- How to avoid the biggest mistake most marketers make when communicating their products' or services’ sustainability initiatives or benefits .
With real-world case studies at its core, this session is designed for business leaders from companies that are either actively integrating sustainability communications and messaging into their business strategy already — or just getting started. Attendees will come away with a mix of both new insights and proven strategies they can take back to their teams for immediate implementation.
This online session is FREE for Green Business Network members, but registration is required. Reserve your spot today